Lifecycle Manager

9 hours ago

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Leadtech Group

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B2B • SaaS • eCommerce

Leadtech Group is a company that excels in transforming ideas into successful online projects with a focus on creativity, diversity, and fast-paced development. With their headquarters in Barcelona, Spain, Leadtech specializes in numerous online services including UX design, SEO, SEM, social media management, content creation, customer service, project management, and system administration. The company is known for its dynamic and diverse team of fun-loving, hard-working professionals who aim to exceed contemporary standards by leveraging the connectivity of the internet to enhance user experiences. Leadtech is committed to providing innovative solutions and seeks to continuously grow and achieve success by embracing a pioneering mindset.

201 - 500 employees

Founded 2009

🤝 B2B

☁️ SaaS

🛍️ eCommerce

📋 Description

• - Own and evolve the customer lifecycle strategy across activation, retention, and win-back. • - Design and implement automated journeys using ExpertSender, OneSignal, or similar platforms (Braze, Iterable, etc.). • - Manage email, in-product, and push notification campaigns, ensuring consistency and impact across all touchpoints. • - Implement and optimize churn prevention and revenue recovery flows using tools such as Churnkey, Chargebee Retention, or ProsperStack. • - Partner with Product, MarTech, and Engineering to integrate AI-powered personalization, predictive churn models, and behavior-based triggers. • - Design and execute A/B tests, holdouts, and multivariate experiments to improve conversion and retention metrics. • - Analyze and report on key KPIs — including activation, retention, churn, LTV, and reactivation — translating insights into actionable growth initiatives.

🎯 Requirements

• - 4+ years of experience in Lifecycle Marketing, CRM, or Growth/Product Marketing. • - Proven success improving activation, retention, and revenue (Pirate Metrics Framework - AARRR). • - Hands-on experience with tools like Braze, ExpertSender, OneSignal, or similar. • - Experience with subscription and product-led growth (PLG) models. • - Familiarity with churn management and retention platforms (e.g., Churnkey, Chargebee Retention, ProsperStack). • - Strong analytical skills and confidence working with data and attribution tools to measure funnel performance and customer behavior. • - Experience integrating AI/ML-driven personalization or churn prediction models is a strong plus. • - Collaborative mindset with the ability to work cross-functionally across product, design, engineering, and data. • - Excellent communication skills in English and Spanish.

🏖️ Benefits

• Growth and career development • - At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. • Work-Life balance • - Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! • Comprehensive benefits • - Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). • - 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! • Unique Perks • - If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. • - Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.