Account Based Marketing Manager

Job not on LinkedIn

October 28

Apply Now

Receive Emails with Similar Jobs

Learnlight

WebsiteLinkedInAll Job Openings

Education • SaaS • HR Tech

Learnlight is a global EdTech company that specializes in delivering language, intercultural, and communication skills training to corporations worldwide. With over 15 years of experience, Learnlight leverages innovative technology and a proven methodology to virtualize and digitally transform training programs. The company offers a comprehensive range of solutions, including virtual, digital, and face-to-face blended training, tailored to meet the needs of HR, Learning & Development, and Global Mobility leaders. Learnlight serves over 1200 corporate clients, providing services in 180 countries, with a focus on supporting employees in a multilingual and multicultural workplace. Its platform is known for world-class engagement and seamless integration, making Learnlight a strategic partner for many of the world’s leading organizations.

201 - 500 employees

Founded 2007

📚 Education

☁️ SaaS

👥 HR Tech

💰 Private Equity Round on 2023-03

📋 Description

• Reporting to the Head of Global Field Marketing and Campaigns, you'll execute high-impact programs for strategic accounts. • Define strategic accounts and create aligned marketing plans. • Develop detailed profiles of decision-makers within target accounts for campaign messaging. • Design and deliver multi-channel, highly targeted ABM campaigns with support from Marketing Operations & Automation. • Collaborate with product marketing and content teams for account-specific messaging and sales enablement materials. • Partner with account managers and sales leaders for integrated marketing and performance tracking. • Orchestrate ABM activities across channels and leverage CRM/automation tools, sharing strategies globally.

🎯 Requirements

• 4–6 years of B2B marketing experience, with at least 2 years focused on ABM or account-focused demand generation. • Proven experience designing and executing ABM campaigns for 1:few or 1:many programs • Strong understanding of buyer personas, account segmentation, and customer journey mapping to inform campaign planning. • Hands-on experience managing campaigns across email, social, content syndication, and paid media, leveraging CRM and marketing automation tools (Dynamics 365 Marketing preferred). • Ability to track account engagement, analyse campaign performance, and provide actionable insights to optimize ABM initiatives. • Proven ability to work closely with sales, account managers, and field marketing teams to align marketing programs with business objectives. • Outstanding writing, presentation, and storytelling skills, with the ability to balance strategic planning and execution in a fast-paced environment; fluency in English required; additional European languages highly desirable.

🏖️ Benefits

• Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge. • Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback. • Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs. • Company News: With regular updates on our internal networking platform, you’ll always be connected with the latest developments. • Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures. • Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply).