Digital Marketing Specialist

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October 28

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Learnlight

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Education • SaaS • HR Tech

Learnlight is a global EdTech company that specializes in delivering language, intercultural, and communication skills training to corporations worldwide. With over 15 years of experience, Learnlight leverages innovative technology and a proven methodology to virtualize and digitally transform training programs. The company offers a comprehensive range of solutions, including virtual, digital, and face-to-face blended training, tailored to meet the needs of HR, Learning & Development, and Global Mobility leaders. Learnlight serves over 1200 corporate clients, providing services in 180 countries, with a focus on supporting employees in a multilingual and multicultural workplace. Its platform is known for world-class engagement and seamless integration, making Learnlight a strategic partner for many of the world’s leading organizations.

201 - 500 employees

Founded 2007

📚 Education

☁️ SaaS

👥 HR Tech

💰 Private Equity Round on 2023-03

📋 Description

• Reporting to the Head of Global Field Marketing and Campaigns on full-time hours and working from home remotely. • Executing and optimizing digital marketing activities, aligned with the company’s overall marketing objectives and across channels. • Managing updates for six corporate websites (1 English + 5 international). • Collaborating with the Head of Product Marketing and other marketing teams to maintain brand consistency, effective landing page design, on-page SEO, and analytics tracking. • Planning, launching, and optimizing paid social, SEO, SEM, display, and retargeting campaigns. • Ensuring all digital content supports campaign objectives and brand messaging. • Tracking and reporting on website and campaign performance, identifying optimization opportunities, and offering actionable insights to guide digital strategy. • Working with external agencies, developers, and internal teams to ensure successful campaign and website execution, including ongoing improvements and ROI reporting.

🎯 Requirements

• 2–4 years of hands-on experience in digital marketing or website management, including CMS management, SEO/SEM, paid social, display advertising, and email marketing. • Strong understanding of digital performance metrics, Google Analytics (or equivalent), reporting, and optimization to drive results. • Experience with website CMS, CRM/marketing automation platforms (Dynamics 365 Marketing or similar), and familiarity with UX/usability principles. • Ability to produce high-quality, engaging content with an eye for design, user experience, storytelling, and attention to detail. • Strong organizational, time management, and multitasking skills to work effectively across marketing teams and manage multiple global sites and priorities. • Outstanding writing, presentation, and communication skills; advanced English required, additional European languages highly desirable.

🏖️ Benefits

• Work-Life Balance: Benefit from our remote work from home culture • Learning & Development: Access to language learning, masterclasses and professional development opportunities • Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs • Company News: With regular updates on our internal networking platform, you’ll always be connected with the latest developments • Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures • Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply)