Senior Growth, ABM Marketing Manager

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November 5

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LearnWorlds

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Education • SaaS • eCommerce

LearnWorlds is a comprehensive platform designed to support the creation and growth of online schools. It offers a wide range of features, including interactive video learning, assessments, certificates, website builders, and mobile app creation tools. The platform is tailored for a variety of industries such as fitness, finance, health, and education, providing specialized tools for creators, coaches, and enterprise LMS needs. LearnWorlds also integrates with numerous marketing tools to enhance user engagement and offers a white-label solution to maintain brand identity. Additionally, it provides robust analytics and a 360° support system to ensure user success. It is ideal for entrepreneurs looking to develop a scalable and profitable e-learning business.

51 - 200 employees

Founded 2014

📚 Education

☁️ SaaS

🛍️ eCommerce

💰 $32M Series A on 2021-07

📋 Description

• Design, launch, and run rapid growth experiments across multiple channels (paid, content, email, product-led, partnerships). • Identify new opportunities for revenue growth through market research, audience insights, and competitive analysis, in collaboration with our Product Marketing Manager. • Use data and analytics to prioritize, test, and scale the most impactful experiments. • Collaborate with Business Intelligence to develop dashboards and tracking mechanisms to measure experiment performance. • Transform successful experiments into repeatable, scalable playbooks for growth. • Continuously test, analyze, and optimize campaigns to maximize ROI. • Build and own LearnWorlds’ ABM strategy for the B2B tribe, to target and engage high-value accounts. • Partner closely with Sales to identify target accounts, define account strategies, and orchestrate personalized multi-channel campaigns. • Align messaging and tactics across channels (email, ads, content, events, direct mail, etc.) to influence buying committees. • Establish measurement frameworks to track ABM campaign performance and account progression through the funnel. • Develop, execute, and refine integrated multi-channel marketing strategies that drive measurable growth. • Execute campaigns end-to-end, including copywriting, content creation, and asset development. • Leverage marketing automation tools to nurture and convert leads across the buyer journey. • Act as the connective tissue between the business tribe, demand gen, and sales, ensuring initiatives are integrated and aligned. • Collaborate with Content, Design, PMM, and potentially external vendors to craft compelling, on-brand campaign assets. • Serve as a liaison for internal teams, ensuring campaigns support broader business initiatives. • Build and optimize workflows and processes that enhance coordination across marketing and sales. • Proactively solve problems and refine processes to support rapid scaling. • Stay ahead of industry trends and identify innovative approaches that set LearnWorlds apart in the competitive landscape.

🎯 Requirements

• 5+ years in B2B SaaS marketing, with proven experience in growth experimentation and account-based marketing. • Strong understanding of the full marketing funnel and how to influence pipeline creation. • Experience with paid media platforms (LinkedIn, Google, Meta) and Sales Navigator. • Data-driven and analytical mindset with the ability to test, measure, and iterate quickly. • Exceptional project management skills, comfortable juggling multiple priorities in a fast-paced environment. • A creative problem-solver with enthusiasm for trying new approaches and challenging the status quo. • Strong communication and collaboration skills, able to influence stakeholders across functions. • Nice-to-Have • Familiarity with ABM platforms and marketing automation tools. • Experience in product-led growth or SaaS experimentation frameworks. • Background in EdTech or e-learning. • Advanced Excel, Looker Studio, or similar to support performance tracking.

🏖️ Benefits

• Private life and health insurance plan • Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year • Your personal annual training budget • An annual home office allowance to set up your personal space • Company laptop • 23 days of paid time off • 3 early summer Fridays in July and August • A free LearnWorlds School to build and sell your own courses • Work in one of the globally top 5 e-learning courses platform • An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning • An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential • Annual company retreats (see the video of our latest retreat).