VP of Product Marketing

November 14

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LearnWorlds

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Education • SaaS • eCommerce

LearnWorlds is a comprehensive platform designed to support the creation and growth of online schools. It offers a wide range of features, including interactive video learning, assessments, certificates, website builders, and mobile app creation tools. The platform is tailored for a variety of industries such as fitness, finance, health, and education, providing specialized tools for creators, coaches, and enterprise LMS needs. LearnWorlds also integrates with numerous marketing tools to enhance user engagement and offers a white-label solution to maintain brand identity. Additionally, it provides robust analytics and a 360° support system to ensure user success. It is ideal for entrepreneurs looking to develop a scalable and profitable e-learning business.

51 - 200 employees

Founded 2014

📚 Education

☁️ SaaS

🛍️ eCommerce

💰 $32M Series A on 2021-07

📋 Description

• Your role is to connect all three — building and leading a Product Marketing organization that turns insight into direction, strategy into stories, and stories into measurable impact. • You and your team will own the full Product Marketing engine — You will build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist. • You’ll build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration. • Re-define and evolve LearnWorlds’ category story and positioning across creators, training businesses, and enterprises. • Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer. • Build a predictable GTM system — tiered launch models, playbooks, and post-launch adoption tracking. • Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement. • Chair the Pricing Committee with the Chief Product Officer, Chief Marketing Officer, VP of Sales, and VP of Customer Experience to drive packaging and monetization strategy. • Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion. • Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring. • Partner with Product to research and evaluate new market opportunities, integrations, and feature directions. • Co-lead the growth of LearnWorlds’ AI-driven Signals Ecosystem.

🎯 Requirements

• Depth and range. 6+ years in B2B SaaS Product Marketing — including at least 4 years in leading and growing PMM teams — with a proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies. You know what “great” looks like, and how to help others get there. • Leadership through clarity. You lead by writing, by structuring, by removing noise. You build teams that think deeply, act fast, and understand why their work matters. • Strategic precision. You’ve steered product narratives, pricing decisions, and GTM motions that moved real metrics — adoption, conversion, retention, ARR. • Analytical calm. You can read data without drowning in it. You spot patterns, size opportunities, and turn numbers into direction. • Storytelling as craft. You believe words are product features. You can explain complex ideas simply — and you teach others to do the same. • System builder. You think in frameworks and playbooks, not heroics. You build structures that make great work easier to repeat. • AI curiosity. You’re hands-on with AI tools — not for novelty, but for leverage. You understand how intelligence, when designed well, compounds over time. • Cross-functional gravity. You bring product sense to marketing and marketing sense to product. You know how to align smart people without slowing them down. • Mindset. Curious, practical, thoughtful. You care about outcomes, not credit. You share context, write it down, and keep improving the system. • Nice to have: • Experience in e-learning, creator platforms, or customer education. • Exposure to multi-product SaaS ecosystems. • Comfort with tools that blend AI, automation, analytics, and storytelling.

🏖️ Benefits

• Private life and health insurance plan • Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year • Your personal annual training budget • An annual home office allowance to set up your personal space • Company laptop • 23 days of paid time off • 3 early summer Fridays in July and August • A free LearnWorlds School to build and sell your own courses • Work in one of the globally top 5 e-learning courses platform • An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning • An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential • Annual company retreats (see the video of our latest retreat).