Senior Email Marketing Manager

September 17

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Level Access

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Compliance • Education • Cybersecurity

Level Access is a unified software platform that provides a comprehensive solution for achieving and maintaining digital accessibility. With a combination of automated scanning, manual testing, legal guidance, and training, Level Access supports businesses in complying with accessibility standards such as WCAG and ADA. Their services are tailored for various sectors, including education, financial services, and public administration, ensuring that digital products are accessible to everyone.

501 - 1000 employees

Founded 1997

📋 Compliance

📚 Education

🔒 Cybersecurity

💰 Series A on 2017-04

📋 Description

• Lead end-to-end email communications strategy from top-of-funnel campaigns to customer lifecycle programs • Partner with Sales, Product, Customer Success, and Demand Generation to define targeting and personalize campaigns • Manage an email calendar for newsletters, events, webinars, lifecycle journeys, and product launches • Work with Marketing Ops on systems, data, and reporting • Design and implement multi-channel nurture programs tailored to buyer stages and personas • Manage automated workflows, emails, and triggers in HubSpot • Deliver newsletters, event/webinar comms, customer onboarding/feature adoption/renewal/upsell campaigns, and product launch communications • Ensure scalability and consistency using a modular HTML/CSS template system • Develop data-driven segmentation using firmographic, behavioral, and intent data • Integrate product usage data and customer health metrics into targeting strategies • Leverage AI for predictive lead scoring, hyper-personalized content, and automated optimization • Establish A/B and multivariate testing framework and audience/channel-level tests • Collaborate with MOps to build dashboards reporting email performance and funnel metrics • Use insights to optimize nurture programs, segmentation, and engagement • Manage governance and compliance: GDPR, CAN-SPAM, CASL, deliverability, SPF/DKIM/DMARC, consent management, subscription preferences, and list hygiene • Ensure accessibility in email communications

🎯 Requirements

• 5+ years running HubSpot Marketing Hub (Enterprise preferred) • Shown success building end-to-end email communications strategies and high-performing nurture programs • Expertise in segmentation, personalization, and audience management • Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization • Hands-on HTML/CSS for email and landing page optimization • Strong analytical skills and ability to deliver actionable insights via dashboards and reporting • Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms • Experience in B2B SaaS or enterprise software marketing • (Nice to have) Familiarity with ABM programs and intent-based targeting • (Nice to have) Experience leading global programs with regional segmentation and localization • (Nice to have) Familiarity with Digital Accessibility

🏖️ Benefits

• Competitive benefits package • Bonus opportunities • Unlimited vacation/FTO • Full-time salaried position • Reasonable accommodation for individuals with disabilities