Senior Data Analyst

November 24

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Liquid Agency

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Marketing • Consulting • Enterprise

Liquid Agency is a company that focuses on enhancing business value by creating cohesive brand, customer, and employee experiences. It designs and reimagines brands to ensure they connect authentically with people, resulting in measurable business growth. Liquid Agency works across various sectors to build brand-aligned experiences that help organizations grow and thrive.

51 - 200 employees

Founded 2001

🏢 Enterprise

📋 Description

• Create and maintain standardized segments, metrics, dimensions, and templates within Adobe Analytics (AEM) to ensure consistent year-over-year and intra-campaign reporting. • You will design measurement frameworks, build dashboards, and translate performance data into clear, actionable insights that fuel smarter content and campaign decisions. • You’ll develop tagging and tracking plans, ensure data accuracy, and serve as Liquid’s expert in turning analytics into recommendations that improve engagement and impact. • You’ll partner closely with Strategy, Creative, and Client teams to identify optimization opportunities, evaluate KPIs, and drive continuous improvement across platforms. • You will also help teams grow their analytics fluency by creating best-practice guides, delivery trainings, and sharing performance insights. • You’ll define and maintain standardized metric definitions, naming conventions, and metadata frameworks. • You will implement always-on tracking structures that reduce ad-hoc data pulls. • You’ll proactively explore analytics environments to understand system behavior, identify gaps, and ensure accurate measurement. • You will develop standardized intake processes for partner-provided data including Bitly link requests, video analytics, and vendor datasets. • And, you will work closely with engineering, tagging, and client technical teams (e.g., AEM architects) to ensure measurement structures are technically sound and scalable.

🎯 Requirements

• 5+ years in analytics, data strategy, or marketing measurement (agency or consulting firm experience preferred) • Strong experience structuring data within Adobe Analytics and AEM (segments, metrics, dimensions, templates—not CMS content management) • Strong proficiency with GA4 and UTM tools (e.g., Bitly) • Hands-on ability to clean, transform, and structure raw data using SQL, Python, or ETL tools • Proven ability to turn data into clear, compelling stories and strategic recommendations • Experience working in BI environments (Domo, Looker, Tableau, Power BI) to structure and automate datasets • Ability to shape long-term, client-specific data organization strategies and experience developing durable measurement templates and standardization frameworks that ensure year-over-year comparability • Excellent communication and presentation skills for both creative and technical audiences • Experience collaborating with engineering or technical teams (tagging engineers, AEM architects) to align analytics structures with site architecture.

🏖️ Benefits

• Flexible work arrangements