Integrated Search Manager

Job not on LinkedIn

23 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $85k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

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Lithia & Driveway

WebsiteLinkedInAll Job Openings

Transport • Retail

Lithia & Driveway is one of the largest providers of personal transportation solutions in the United States. The company is among the fastest growing in the Fortune 500, allowing consumers to buy, sell, and service vehicles either digitally or through its 297 locations across the US and Canada. Lithia & Driveway is committed to improving and giving back to the communities it serves, embodying its mission statement 'Growth Powered by People'.

10,000+ employees

Founded 1946

🚗 Transport

🛒 Retail

💰 Post-IPO Debt on 2019-12

📋 Description

• Develop integrated strategies across traditional Search and AI-driven search channels • Drive strategic direction of the Search Marketing channel to ensure maximum visibility, efficiency, and ROI • Establish standards, focus areas, core KPIs, and SLAs for vendor partners • Evaluate vendor partners across the Lithia dealer network while planning and executing quarterly audits • Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting • Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc. • Negotiate competitive fee structures with on-program Search partners • Identify, test, and implement new search tactics, automation, and optimization techniques • Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms • Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing • Adapt content and paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems) • Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies • Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation • Analyze channel performance and deliver actionable insights • Build dashboards, reporting frameworks, and experiment analyses • Translate data into clear strategic recommendations • Collaborate with Media, Content, Analytics, and Creative teams • Provide search input for landing pages, site architecture, and campaign planning • Educate teams on evolving search and AI trends and recommend best practices to improve performance

🎯 Requirements

• 4–6+ years in SEM, SEO, or integrated search within growth-driven environments • Proven ability to manage large, complex paid search budgets • Strong technical and content SEO knowledge; proficient with GA4, GSC, Looker, and analytics tools • Familiar with AI/LLM search systems, prompt optimization, and emerging search models (SGE, Perplexity, ChatGPT Search) • Highly analytical with experimentation and data-driven optimization experience • Strong attention to detail, urgency, critical thinking, and time management • Collaborative team player with experience working cross-functionally and with external agencies

🏖️ Benefits

• Competitive pay • Medical, Dental and Vision Plans • Paid Holidays & PTO • Short and Long-Term Disability • Paid Life Insurance • 401(k) Retirement Plan • Employee Stock Purchase Plan • Lithia Learning Center • Vehicle Purchase Discounts • Wellness Programs