Senior Global Campaign and Digital Marketing Manager

October 27

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Lookout

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Cybersecurity • Cloud Computing • Technology

Lookout is a leading cloud security company focused on providing comprehensive security solutions for mobile devices, cloud data protection, and zero trust security. The company leverages advanced technologies such as artificial intelligence to detect and respond to mobile threats and data breaches in real time. Lookout offers a wide range of products including Mobile Endpoint Security, Cloud Security, and Data Loss Prevention, aimed at protecting data across mobile devices, cloud applications, and networks. Through its partnerships, Lookout enhances its security offerings and provides specialized solutions for various industries, ensuring compliance and safeguarding against cyber threats.

501 - 1000 employees

Founded 2007

🔒 Cybersecurity

💰 $150M Debt Financing on 2022-06

📋 Description

• Own the strategy and execution of integrated global marketing campaigns designed to drive awareness, engagement, and pipeline. • Orchestrate multi-channel programs—paid, owned, earned, and partner—to generate qualified demand for Lookout’s cybersecurity solutions. • Shape Lookout’s growth strategy, working at the intersection of digital marketing, campaign orchestration, demand generation, and pipeline impact. • Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas. • Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers. • Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion. • Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels. • Manage performance marketing campaigns with a focus on pipeline generation and ROI. • Continuously optimize channels and content through data-driven insights and testing. • Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI. • Partner with Marketing Operations to build dashboards and track performance across the funnel. • Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency. • Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution. • Coordinate campaign rollout across regions to ensure global scale with local relevance. • Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays.

🎯 Requirements

• 8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management. • Proven track record driving pipeline growth for cybersecurity or SaaS companies. • Deep understanding of digital channels, performance marketing, and modern campaign orchestration. • Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.). • Excellent cross-functional communication and project management skills. • Ability to thrive in a fast-moving, high-growth environment.

🏖️ Benefits

• base + bonus + equity + benefits