Director, Field – Experiential Marketing

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October 15

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Luma Health

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Healthcare Insurance • SaaS • Artificial Intelligence

Luma Health is a company specializing in providing an AI-powered Patient Success Platform that enhances healthcare delivery by optimizing patient engagement and operational workflows. Their solutions include scheduling, waitlist management, automatic reminders, digital communication, and EHR integration to improve efficiency and outcomes in healthcare organizations. Luma Health serves a range of healthcare providers including enterprise health systems, specialty groups, and regional and rural care providers, enabling them to streamline processes and increase patient satisfaction and retention.

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Own Luma’s annual event calendar across external conferences, trade shows, and Luma-hosted events. • Develop event strategies that align with business objectives (sourcing pipeline, influencing opportunities, expanding within our customer base, and building advocacy). • Partner with Sales & CS leadership to define measurable goals for each event • Lead planning and execution for all field and brand events, including: sponsored presence at major industry conferences, customer summits and executive forums, regional field events, roadshows, and VIP dinners, partner activations. • Oversee all logistics: venue sourcing, contracts, budgets, swag, shipments, booth setup, technology, travel, and onsite execution. • Expand and maintain prep processes: briefing docs, prep calls, Slack channels, itineraries, coverage schedules, and post-event debriefs. • Work with Sales to coordinate customer/prospect outreach pre-event and ensure strong onsite engagement. • Partner with Customer Success to engage active customers and bring customer voices into events, while strengthening advocacy. • Partner with Brand & Communications to execute robust communication plans. • Collaborate cross-functionally to deliver branded assets, collateral, and storytelling on site. • Own event ROI reporting, including pipeline sourced/influenced, cost per S3 opportunity, and attribution dashboards. • Track and share post-event outcomes: leads, meetings, follow-up progress, and lessons learned. • Continuously improve playbooks and processes to maximize efficiency and impact.

🎯 Requirements

• 5–7 years of B2B marketing experience, with strong event/field marketing ownership. • Track record of running events that deliver measurable pipeline and ROI. • Expertise in both logistics/project management and creative experience design. • Strong communication and collaboration skills across Sales, CS, and Marketing. • Familiarity with Salesforce, project management tools, and budget tracking.

🏖️ Benefits

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs. • Work Life Balance • Flexible Time Off • Wellness Programs • Discounted Perks • 401(k) and Company Equity