Senior Campaign Operations Manager

Job not on LinkedIn

November 5

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Lumin Digital

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Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

📋 Description

• Lead end-to-end campaign development and execution, translating strategic ideas into actionable plans through launch, optimization, and retrospective review across multiple outbound channels (e.g., LinkedIn Ads, Display, Email, and Landing Pages). • Coordinate cross-functional collaboration with Brand, Content, Lifecycle, PR, Product Marketing, and Operations teams to ensure alignment, accountability, and seamless campaign delivery. • Maintain and manage campaign calendars, defining clear timelines, owners, milestones, and deliverables for all initiatives. • Oversee campaign optimization, monitoring performance to refine targeting, creative, and messaging, while phasing out low-performing tactics and integrating new content. • Ensure alignment of all campaign inputs—including audience targeting, positioning, creative assets, and content—to drive brand awareness, engagement, and demand generation. • Collaborate with platform operators (Demandbase, HubSpot, and WordPress) to ensure accurate targeting, scoring, and technical execution of go-to-market campaigns. • Implement and manage campaign tracking infrastructure, including UTM tagging, taxonomy, and documentation to support accurate reporting and performance insights. • Partner with the Analytics team to assess campaign effectiveness through key metrics such as influenced pipeline, engagement, and conversion performance, and lead post-campaign retrospectives. • Serve as the central campaign operations hub, communicating status updates, enforcing standardized templates and processes, and keeping Sales, Customer Success, and Executive stakeholders informed of key campaign activities. • Perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field or equivalent combination of education and experience preferred • 5 years of experience in B2B marketing, including substantial hands-on work developing and executing integrated, multi-channel campaigns for technical or SaaS products. • Demonstrated experience managing outbound campaigns across LinkedIn Ads, Display/ABM platforms (e.g., Demandbase), and marketing automation systems (HubSpot, Marketo, or similar). • Track record of success collaborating with Product Marketing, Brand, Content, and Sales to align campaign objectives, messaging, and audience targeting. • Experience in high-growth SaaS environments, ideally within fintech or digital technology sectors. • Strong understanding of B2B demand generation and account-based marketing (ABM) frameworks, including campaign planning, audience segmentation, and measurement. • Ability to balance strategic thinking and tactical execution, managing detailed campaign deliverables while maintaining alignment to high-level goals. • Analytical mindset with the ability to interpret campaign metrics, extract insights, and recommend actionable optimizations. • Proficiency with marketing tools like Asana, Demandbase, HubSpot, and WordPress, Confluence, etc. • Exceptional communication, collaboration, and stakeholder management skills—able to influence without authority and build trust across teams. • Highly organized, with meticulous attention to process, documentation, and follow-through. • Curious, adaptable, and motivated by continuous improvement and performance outcomes. • Thrives in a fast-paced, high-autonomy environment that values accountability, creativity, and data-driven decision-making.