M-KOPA
Founded in 2011, M-KOPA is a fintech platform that provides digital financial services to underbanked consumers by leveraging data to combine digital micropayments with the Internet of Things [IoT] technology. With operations in Kenya, Uganda, Nigeria and Ghana, M-KOPA’s platform has provided over $1 billion in credit and enabled 3 million customers to access smartphones, electric motorcycles, solar power systems, digital loans and health insurance. The company directly employs nearly 2,000 people across Africa and has created over 10,000 roles for sales agents since the start of 2020.
1001 - 5000 employees
Senior Product Analyst – Growth, Retention
November 25
M-KOPA
Founded in 2011, M-KOPA is a fintech platform that provides digital financial services to underbanked consumers by leveraging data to combine digital micropayments with the Internet of Things [IoT] technology. With operations in Kenya, Uganda, Nigeria and Ghana, M-KOPA’s platform has provided over $1 billion in credit and enabled 3 million customers to access smartphones, electric motorcycles, solar power systems, digital loans and health insurance. The company directly employs nearly 2,000 people across Africa and has created over 10,000 roles for sales agents since the start of 2020.
1001 - 5000 employees
📋 Description
• Own our growth measurement framework – defining key events, conversion funnels, customer cohorts, and success metrics across mobile app, CRM systems, and telesales channels • Build our Looker analytics layer: Collaborate with analytics engineers to create reusable LookML data models, set up governed metrics, automated data tables, user permissions, and use Git for version control • Move from spreadsheets to a single source of truth: Audit Excel files, recreate them as data models using dbt, and replace manual tracking with automated Looker dashboards • Lead the transition to data-driven tools: Help teams migrate from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems • Build automated dashboards: Create dashboards for upgrade conversion rates, repeat purchase behaviour, customer lifetime value (LTV), and unit economics • Design agent performance and incentive analytics: Build dashboards tracking call volume, conversion rates, talk time efficiency, lead quality, and revenue per agent. Design data-driven incentive structures and real-time leaderboards • Calculate and track customer lifetime value: Build models estimating profit per customer cohort and track early signals predicting long-term value
🎯 Requirements
• Proven track record in product analytics at fintech, telco, e-commerce, or subscription company • Strong SQL skills and experience with dbt for building reliable data models • Hands-on experience with Looker (dashboards, LookML, data governance and permissions) • Python or R for analysing experiments, building cohort models, and calculating customer lifetime value • Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, CleverTap, call-center data) • Understanding of experiment design and analysis • Experience designing performance metrics and incentive structures
🏖️ Benefits
• Fully remote role within UTC -1 to UTC +3 time zones • Work with diverse teams across UK, Europe, and Africa • Professional development programs and coaching partnerships • Family-friendly policies and flexible working arrangements • Well-being support and career growth opportunities
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