Product Marketing Manager

🕒 May 13

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Machinify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

💰 $10M Series A - Machinify on 2018-10

Healthcare Insurance • Artificial Intelligence • SaaS

Machinify is a healthcare-focused AI platform and services company that reshapes healthcare payments and payment integrity. Its AI operating system unifies claims, medical records, contracts, and policies, and uses foundation models and task-specific agents to automate and improve coding, payment accuracy, recoveries, and cost avoidance. Machinify serves health plans (including 18 of the top 20), supports insourced, hybrid, or fully-managed deployments, and emphasizes measurable outcomes — reporting 85+ customers, 270M member lives covered, and $6B+ in annual cost avoidance and recoveries.

📋 Description

• Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.” • Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity). • Partner with product, sales, and operations teams to incorporate feedback into messaging and content. • Support the development of personas by gathering and synthesizing customer, sales, and market insights. • Help map customer pain points and workflows across the payment integrity lifecycle. • Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding. • Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content. • Ensure content aligns with overall product messaging and clearly communicates customer value. • Assist in coordinating product launches in partnership with Product Operations and Marketing. • Help develop launch materials, internal communications, and enablement resources. • Support execution of repeatable launch processes and post-launch learnings. • Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights. • Work with sales teams to understand common objections and areas where messaging can improve. • Contribute to training and enablement efforts to support field teams.

🎯 Requirements

• Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies. • Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment. • Experience partnering closely with product, operational, and sales counterparts. • Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn. • High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics. • Technical Fluency: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance, and then translate it for market impact. • Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction. • Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context. • Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach. • Experience building and scaling product marketing “from the ground up” is strongly preferred. • Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.

🏖️ Benefits

• Equal Employment Opportunity at Machinify • Employment at will employer