Vice President, Product Marketing

October 24

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $180k - $225k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Machinify, Inc.

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Artificial Intelligence • Healthcare Insurance • Fintech

Machinify, Inc. is a company specializing in artificial intelligence solutions for the healthcare industry, particularly in optimizing payment processes and enhancing payment integrity. Their product suite, including Machinify Audit and Machinify Pay, is designed to automate and improve the accuracy of medical claims review, identifying billing and coding errors, and reducing administrative costs. Machinify's AI-driven platform covers millions of healthcare members and delivers significant financial benefits by efficiently processing medical claims and empowering health plans to tailor their policies. With a focus on transparency, control, and safety in AI, Machinify offers customized solutions that adapt to the specific needs of healthcare providers and contribute to the transformation of healthcare payments.

51 - 200 employees

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

💳 Fintech

💰 $10M Series A on 2018-10

📋 Description

• Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams. • Define and execute platform-level messaging and positioning to support Machinify’s tech-first evolution. • Build a scalable product marketing function to support high-growth targets. • Develop vertical-specific GTM strategies and expand into new payer segments. • Partner with Sales and Finance to build predictive models for upsell/cross-sell and optimize pricing strategies. • Refine packaging and pricing to support revenue growth initiatives. • Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc. • Ensure Machinify is properly represented at industry events, webinars, and media engagements. • Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives. • Build a robust customer intelligence framework integrating feedback from client success, support, and analytics. • Launch lifecycle marketing programs to increase retention and customer lifetime value. • Develop customer personas and journey maps to enhance engagement. • Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards. • Implement agile marketing operations to support rapid iteration and responsiveness to market shifts. • Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution. • Lead workshops and training sessions to empower internal teams with product knowledge and positioning. • Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise. • Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field. MBA or advanced degree preferred. • Minimum of 7-10 years of experience in product marketing, preferably within the healthcare technology sector or related industries. • Proven track record in building and leading product marketing teams, particularly in high-growth environments. • Experience in transitioning organizations from services-based offerings to platform-centric models. • Strategic Thinking: Ability to develop and execute comprehensive product marketing strategies that align with business objectives. • Analytical Skills: Strong capability to analyze market data and customer insights to inform product positioning and marketing strategies. • Cross-Functional Leadership: Demonstrated experience collaborating with product management, sales, engineering, and customer success teams to drive product initiatives. • Customer-Centric Approach: Deep understanding of customer needs and behaviors in the healthcare sector. • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse audiences. • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring that timelines and goals are met. • Technical Proficiency: Familiarity with AI technologies and their applications in healthcare is highly desirable.

🏖️ Benefits

• FTO, Paid Holidays, and Volunteer Days • Eligibility for health, vision and dental coverage • 401(k) plan participation with company match • Flexible spending accounts • Tuition Reimbursement • Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave. • Remote and hybrid work options