Senior Product Marketing Manager

November 25

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Malwarebytes

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Cybersecurity • B2B • B2C

Malwarebytes is a cybersecurity company that develops malware detection, removal, and protection software for consumers, small businesses, and enterprises. It offers endpoint security, antivirus, mobile protection, privacy tools (VPN, digital footprint scanning, dark web monitoring), identity theft protection, and managed solutions for MSPs and IT teams. Malwarebytes distributes its products via downloadable subscriptions and cloud-managed services, and provides free tools for virus scanning and remediation.

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

🤝 B2B

👥 B2C

📋 Description

• Go-to-Market Strategy: Partner with Product Management and internal teams to determine buyer and partner needs, growth opportunities, and strategies for engagement and adoption. • Messaging and Positioning: Craft compelling and distinctive positioning and messaging, supported by proof points that set ThreatDown apart in the competitive landscape. • Content and Collateral Development: Create and manage content that clearly communicates compelling value to customers, partners, and prospects. • Product and Service Launches: Lead the planning and execution of product and service introductions, coordinating with cross-functional stakeholders to drive launch success. • Competitive Intelligence: Track and analyze competitor activity to inform positioning and strengthen GTM readiness. • KPI Measurement and Analysis: Continuously evaluate the impact of Product Marketing initiatives using data-driven insights, and report progress against objectives to stakeholders and leadership.

🎯 Requirements

• 5+ years of B2B cybersecurity experience with domain expertise in endpoint security, threat detection and response offerings, and related managed services (e.g. EDR, MDR, XDR) • Strong technical acumen and ability to manage technical content • Deep understanding of the endpoint security domain, market trends, competitive landscape and customer requirements • Demonstrated interest in technology and aptitude for understanding complex product features. • Strategic thinking, a strong work ethic, and the ability to build structured plans and actions. • Outstanding writing and content development skills, with the ability to translate complex ideas into clear and engaging messages. • Skilled at creating and presenting content tailored to audiences ranging from industry experts to clients and analysts. • Proven ability to collaborate effectively across teams and thrive in high-profile projects. • Creativity and inquisitiveness, with a holistic understanding of integrated marketing strategies and execution. • Bachelor's Degree Required

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • Employee Referral Bonus Program • Wellness programs • 401k and employer matching for (US Employees) • Comprehensive Time Off policy • An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)