Marketing Technology Specialist

11 hours ago

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Marketbridge

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B2B • Marketing & Communications • Technology

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

📋 Description

• Support the implementation, configuration, and maintenance of Marketing Automation and CRM platforms (e.g., HubSpot, Marketo, Pardot, Salesforce). • Set up campaigns, lead scoring, workflows, and automation rules that enable efficient demand generation and ABM programs. • Leverage available templates to create campaign assets such as emails, landing pages and forms. • Configure, test and troubleshoot integrations and data syncs between marketing platforms and tools. • Execute on database management tasks such as building lists and segments, creating and extracting reports, and cleansing and enriching records. • Maintain system fields, templates, naming conventions, and folder structures to ensure consistency and scalability. • Document configuration steps, logic, and integrations to support transparency and reusability. • Collaborate with cross-functional teams to investigate functionality of various marketing technology platforms and tools to support in the solution design of technology implementations. • Stay current on new marketing technology capabilities and best practices, bringing forward ideas to improve system performance and user experience.

🎯 Requirements

• 2–4 years of experience in marketing technology, marketing automation, or marketing operations within a B2B or agency environment. • Hands-on experience implementing campaigns, creating automations, configuring integrations, and troubleshooting programs and data flows within marketing automation platforms such as HubSpot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud. • Certifications in leading B2B marketing automation platforms (i.e. HubSpot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud) is a plus. • Working knowledge of CRM platforms (preferably Salesforce or HubSpot CRM) and their integration with MAPs. • Basic understanding of APIs, integrations, and data flows between marketing platforms. • Experience troubleshooting campaign and data tracking and sync issues. • Code development in such languages as HTML, CSS, JavaScript, SQL, Python or AMPScript is a plus. • Strong documentation, organization, and communication skills. • Curiosity and a growth mindset—eager to learn new platforms, explore technical problem-solving, and stay current on evolving MarTech tools.

🏖️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.