Senior Director, Demand Strategy

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October 18

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Marketbridge

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B2B • Marketing & Communications • Technology

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

📋 Description

• Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperatives • Work with the client to determine short- and long-term marketing performance objectives and critical milestones • Lead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on: strategy, planning, inbound/outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement/analysis, etc. • Collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client’s brand, buyers and category; inform approaches and decisions related to buyer experience; and ensure that the necessary technology strategy is in place to support execution. • Work closely with the Account leads to ensure alignment with client realities. • Collaborate with Marketbridge SMEs across the Media, Creative, Performance Analytics and Marketing Operations teams to bring demand marketing initiatives to life • Support marketing and sales alignment and enable active sales support of marketing-driven programs and initiatives • Review data analysis (including historical marketing program and campaign performance, channel performance, account/contact data, buyer behaviours, and so on) to inform planning • Contribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership pieces

🎯 Requirements

• Minimum 10 years of demand experience, primarily within or serving large B2B enterprises • Deep expertise in developing multi-channel, multi-touch marketing programs and campaigns that encompass inbound, outbound, digital and offline channels • An expert in best-in-class Account-based Marketing principles and practice • Extensive knowledge of B2B media channels and when, why and how they should be employed to support demand marketing efforts • Understanding of how to employ ABM platforms including 6sense and Demandbase to support go-to-market programs • A high-energy, positive, proactive, collaborative individual dedicated to delivering high-quality work • A successful track record navigating enterprise-level organizations • Experience working with senior leadership and executive management • An ability to translate high-level strategic thinking into meaningful customer experiences • Sound understanding of key B2B marketing technologies including marketing automation platforms and CRM systems; knowledge of intent, predictive, analytics platforms and related technologies a bonus • Sound understanding of enterprise sales team structures and processes and how they influence and inform marketing initiatives • Experience analyzing results and ensuring continuous improvement • Demonstrated success in a leadership role; experience leading, mentoring, coaching and managing a business group or department • The ability to work in a fast-paced professional environment dealing with executive-level decision-makers and critical business issues. • The ability to multitask, handle quickly shifting priorities, and bring new ideas into play in a collaborative fashion • A problem-solver and champion in driving results.