Empower Life Collective
1 - 10 employees
Founded 2024
👥 B2C
🌍 Social Impact
B2C • Coaching • Social Impact
Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.
Creative Director – Direct Response
Job not on LinkedIn
🕒 April 30
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Empower Life Collective
1 - 10 employees
Founded 2024
👥 B2C
🌍 Social Impact
B2C • Coaching • Social Impact
Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.
📋 Description
• Own messaging strategy and copy architecture across the funnel (cold traffic → conversion) • Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches • Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs • Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts • Review and refine founder-created content with strategic edits and feedback • Create frameworks/templates that make copy production scalable and consistent • Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary) • Maintain creative vision, quality, and speed across outputs • Run reviews and provide clear, actionable feedback to contractors • Build and maintain the Brand Voice Playbook and messaging guidelines • Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks) • Final sign-off before anything publishes • Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call) • Conduct voice-of-customer research and translate insights into messaging that converts
🎯 Requirements
• 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services • Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL) • Proven track record conducting voice-of-customer research and creating high-converting angles • Experience managing the creative QA process with final approval ownership • Experience utilizing AI tools to increase output without sacrificing quality • Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed • Experience owning creative direction across the entire company and marketing channels • Must have personally developed: • - Hooks • - Lead mechanisms • - Objection stacks • - Offer positioning • - Conversion flow logic
🏖️ Benefits
• Location: Fully remote • Commitment: Full-time contractor (Limited Company / Sole Trader) • Rate: $5,000 – $10,000 per month • Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours
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