Business Operations Analyst

Job not on LinkedIn

November 26

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

💵 $70k - $120k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Business Operations

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Marrina Decisions

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B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

11 - 50 employees

🤝 B2B

📋 Description

• Analyze business operations, industry trends, and customer behavior to generate actionable insights. • Develop and maintain BI dashboards and reports to support strategic planning and operational execution. • Query data repositories using SQL and BI tools to produce standard and ad hoc reports for business units. • Collaborate with marketing teams to analyze email marketing campaigns, lead performance, and customer segmentation. • Leverage Marketo and Salesforce to monitor and optimize lead scoring, routing, and campaign impact across channels. • Assess marketing and sales funnel metrics to recommend improvements in campaign targeting and conversion. • Manage and ensure the integrity of large datasets across internal systems. • Develop and maintain processes for data cleaning, deduplication, validation, and enrichment. • Create visually engaging dashboards and presentations that simplify complex findings for technical and non-technical audiences. • Partner with stakeholders across marketing, sales, product, and analytics teams to gather business requirements. • Provide technical support and BI expertise to end-users for tools, reports, and systems. • Maintain timely flow of business intelligence information to internal customers and executives.

🎯 Requirements

• Bachelor's or Master’s degree in Business Analytics, Data Science, Marketing, Computer Science, or a related field. • 2+ years of experience as a Business Intelligence Analyst, Data Analyst, or in a similar analytical role. • Proficiency in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio). • Hands-on experience with Marketo, Salesforce, or other marketing automation and CRM systems. • Strong analytical thinking, communication skills, and attention to detail. • Demonstrated ability to turn data into strategic insights that drive decision-making.

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs