Product Marketing Lead

Job not on LinkedIn

November 24

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Dark Matter Labs

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Cybersecurity • Artificial Intelligence • Enterprise

Dark Matter Labs is a company focused on developing cutting-edge solutions in the fields of cybersecurity and artificial intelligence. By leveraging advanced technologies, it aims to create secure and efficient systems that address the challenges of the modern digital landscape. Dark Matter Labs is dedicated to pushing the boundaries of innovation while ensuring the safety and integrity of information.

51 - 200 employees

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Build tailored narratives that communicate zkSync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment. • Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises. • Own GTM and launch planning for enterprise-focused products, integrations, and features. • Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively. • Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs. • Map buyer personas, decision-making processes, procurement barriers, and pain points in TradFi and enterprise environments. • Create high-quality materials for enterprise audiences: executive briefs, solution one-pagers, pitch decks, institutional case studies, whitepapers and product overviews, market analyses for BD and ecosystem partners. • Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers. • Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non-crypto-native stakeholders. • Support participation in industry events, regulatory discussions, and enterprise-focused activations. • Define KPIs for institutional adoption and campaign performance. • Use analytics and feedback loops to refine messaging and prioritize product-market fit for enterprise and TradFi segments.

🎯 Requirements

• 5+ years in product marketing, enterprise marketing, or solution marketing, ideally within fintech, blockchain infrastructure, enterprise SaaS, or financial technology. • Strong understanding of financial institutions, enterprise buyer behavior, and multi-stakeholder product adoption cycles. • Ability to articulate sophisticated technical concepts to non-technical executives and regulated industry audiences. • Experience collaborating with product, sales, BD, and engineering teams in complex environments. • Proven ability to craft compelling narratives for high-stakes audiences (C-suite, regulators, enterprise product teams).

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development • Paid time off