Full-Stack Marketing Lead – Content, Lifecycle

Job not on LinkedIn

October 7

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Maven

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Maven is a new platform for cohort-based courses started by the founders of Udemy, altMBA and Socratic. We partner with the world’s best instructors to offer live, online, community-driven courses to transform your career.

11 - 50 employees

📋 Description

• work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase • deeply understand what motivates ambitious professionals to buy a Maven course • build narratives that make enrolling feel exciting and inevitable • activate a range of tactics to drive mid-funnel frequency, engagement and ultimately conversion to purchase • own prospect student journey mapping and marketing insights (ie. purchase drivers, barriers) • segment & personalize communications based on behavior, preferences, and lifecycle stage • craft effective automated campaigns as well as regular promotional and brand activation emails • understand our events in Amplitude, and design relevant email automation triggers

🎯 Requirements

• 5-8 years experience in marketing with a background in UX, product marketing, content marketing, and/or lifecycle marketing • Experience in leading CRM programs, ideally on Customer.io • Proficiency in analytics driven marketing, and quantitative understanding; we run on Amplitude and Metabase • Evidence of exceptional taste in brand and content decisions, and mastery of the written word • Stretch between strategic marketing thinking and hands-on execution power • Comfort operating with autonomy, speed, and high standards • Deep familiarity with the tech ecosystem • Experience marketing to professional audiences • Bonus: Background in the creator economy, expert platforms, edtech, or marketplaces.

🏖️ Benefits

• strong benefits • equity