Associate Creative Director, Advertising & Content

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Maximus

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Healthcare Insurance • Wellness • Pharmaceuticals

Maximus is a company focused on enhancing men's health, particularly through innovative hormone therapies such as testosterone replacement therapy (TRT). They offer a wide range of treatments and products designed to increase testosterone levels, improve performance, and support weight loss and hair regrowth. Utilizing a network of licensed physicians, Maximus provides technology-driven healthcare solutions, including at-home lab tests and prescription protocols, all aimed at optimizing men's wellness. Their services emphasize convenience and accessibility through online consultations and advanced treatment options.

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

💊 Pharmaceuticals

💰 $10M Series A on 2022-08

📋 Description

• Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms • Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches • Analyze creative performance data and iterate on campaigns for optimal ROAS • Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements • Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations • Provide clear direction to designers, editors, and other in-house creatives • Collaborate cross-functionally across the marketing, product, clinical, and compliance teams • Manage relationships and workflows with external creative agencies and freelance talent • Present creative concepts and performance metrics to executive leadership and stakeholders • Help foster a culture of creative excellence and continuous learning • Oversee end-to-end creative production processes from concept to launch • Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards • Develop templates and repeatable creative constructs • Ensure all creative assets meet platform specifications and compliance requirements • Leverage AI ad creation platforms to produce and iterate creative at scale • Stay current with category and cultural trends that could inform new work • Regularly report on ad results and effectiveness • Use data insights to inform creative strategy and identify opportunities for improvement • A/B test creative elements including messaging, visuals, CTAs, and formats • Stay current with platform algorithm changes and creative best practices

🎯 Requirements

• 6+ years of experience in creative roles, preferably at DTC brands • Proven track record of creating high-performing paid advertising creative and content across multiple digital platforms • Strong understanding of direct response marketing principles and conversion optimization • Experience managing creative teams and external vendor relationships • Proficiency in creative tools including Adobe Creative Suite, Figma, and video editing software • Proficiency in gen-AI tools and AI-powered ad creation platforms

🏖️ Benefits

• Flexible vacation/time-off policies - we manage energy, not time. • Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title. • Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine. • Opportunity to make a meaningful impact on people's health and wellness • Fast-paced, entrepreneurial environment with significant growth opportunities • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees) • Liquidity of options whenever available