VP, Global Marketing

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July 9

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MaxVal Group, Inc.

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SaaS • Artificial Intelligence • B2B

MaxVal Group, Inc. is an AI-enabled intellectual property management company that provides cloud-based software and outsourced services to help corporations and law firms manage the entire IP lifecycle. Their offerings include the Symphony platforms for corporations and law firms, Max-IDS for reference management, and services such as IP renewals, docketing, paralegal support, patent search & analytics, patent drawings, and foreign filing assistance. MaxVal focuses on security, cost reduction, operational efficiency, and delivering analytics-driven insights to optimize and protect IP portfolios.

501 - 1000 employees

Founded 2004

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

📋 Description

• Develop & Execute Marketing Strategy globally, aligning with the company's overall vision and business strategy and sales execution plans. • Develop MaxVal brand as a well recognized leader in the IP Management & Services industry, including internal marketing to align with it. • Drive business growth through sales lead generation and customer retention, working closely with Sales leadership and Business Unit heads. • Develop and run marketing campaigns to achieve customer retention, customer experience, lead generation, and brand awareness targets. • Develop content like collateral, case studies, press releases etc. to drive marketing campaigns. • Lead all Go-to-Market activities on new releases and strategic partnerships, working closely with Sales, Product, and Services teams, driving product and services adoption. • Develop and drive Net Promoter Score (NPS) survey engagements. • Drive Customer Advisory Board and User Group engagements. • Lead a team of marketing professionals; manage and work with outside partners on an as needed basis, for various marketing tasks. • Identify organizational needs, including budget, and work with key stakeholders to plan and execute on a yearly, quarterly and monthly basis. • Manage all aspects of MaxVal website, including content updates, promotions, Search Engine Optimizations, etc. • Establish KPIs aligning with the company performance goals, attain/exceed and report those KPIs on a monthly basis. • Analyze customer feedback to gain insights into market opportunities.

🎯 Requirements

• 15+ years in marketing roles, with at least 5 years in marketing leadership roles at Director or VP levels. • Experience in driving 25%+ CAGR in small or mid-sized firms. • Demonstrated success in driving sales pipeline, executing marketing campaigns and creation of various content for go-to-market activities. • Extensive experience working with sales teams (account executives, solution consultants). • Proven track record of collaborating with software product teams, services teams, and customer support teams. • Bachelor’s degree in business or marketing; advanced degrees highly preferred.

🏖️ Benefits

• Remote Work: Option for fully remote work, offering flexibility to support a healthy work-life balance. • Health Coverage: Medical, dental, and vision insurance to support your well-being. • Retirement Savings: 401(k) plan to help you plan for the future. • Unlimited / Responsible Time Off: Flexible time-off policy.