Marketing Manager

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4 days ago

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Mediavine

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SaaS • Media

Mediavine is an exclusive, full-service ad management company and ad tech platform built for content creators and publishers. It helps bloggers and creators maximize ad revenue and site performance through programmatic advertising, video monetization, analytics and optimization tools, and hands-on support. Mediavine also provides advertisers with brand-safe, high-quality inventory as a major Comscore-ranked media property reaching millions of monthly unique visitors.

201 - 500 employees

Founded 2004

☁️ SaaS

📱 Media

📋 Description

• Own and manage email marketing strategy for publisher and industry audiences, including segmentation, engagement tracking, and campaign optimization. • Develop and execute integrated marketing campaigns that drive awareness and adoption of Mediavine’s products and features. • Translate complex adtech concepts (programmatic, supply chain, identity, data privacy, etc.) into educational resources, including blogs, case studies, webinars, whitepapers, and videos. • Collaborate with Product and Engineering to support product launches with strong go-to-market strategies and positioning. • Contribute to Mediavine’s thought leadership through industry-facing content such as PR, speaking engagements, and trade publication contributions. • Analyze campaign performance using data-driven insights and adjust strategies to maximize ROI and impact. • Collaborate across Marketing, Product, and Success teams to ensure publishers clearly understand the value of Mediavine’s ad solutions. • Identify industry events, conferences, and retreats that Mediavine should attend and/or participate in.

🎯 Requirements

• 8+ years of marketing experience, with at least 3+ years in adtech, martech, or programmatic advertising. • Strong background in content marketing and product marketing, especially in simplifying technical adtech topics for broad audiences. • Understanding of the digital advertising ecosystem, including: • ○ Programmatic advertising (SSPs, DSPs, auctions) • ○ Privacy regulations (GDPR, CCPA, TCF) • ○ Identity and measurement (third-party cookies, first-party data, authenticated traffic) • ○ Publisher monetization strategies • Proven ability to launch and scale marketing for technical products. • Experience creating high-value content (whitepapers, webinars, blogs, newsletters, presentations, case studies). • Familiarity with SEO, email marketing, web analytics (Google Analytics), and campaign optimization. • Strong storytelling, positioning, and messaging skills with the ability to influence across departments. • Ability to thrive in a fast-paced, remote environment while balancing multiple projects.

🏖️ Benefits

• 100% remote • Comprehensive benefits including Health, Dental, Vision and 401k match • Generous paid time off • Wellness and Home Office Perks • Up to 12 weeks of paid Parental Leave • Inclusive Family Forming Benefits • Professional development opportunities • Travel opportunities for teams, our annual All Hands retreat as well as industry events