Digital Marketing Manager

November 7

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Summer

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Fintech • HR Tech • Education

Summer is a company that partners with organizations, including employers, retirement providers, and financial institutions, to offer customized student loan and education assistance benefits. Their solutions aim to improve employee retention by offering savings through loan optimization, forgiveness programs, tax-free contributions, and retirement matching for student loan payments. Summer helps manage the entire process, including participant enrollment and reporting, ensuring efficient delivery of benefits. Their platform is particularly beneficial for HR teams in public sector and government entities, and aims to promote diversity, equity, inclusion, and belonging (DEIB) by supporting a diverse employee base.

11 - 50 employees

💳 Fintech

👥 HR Tech

📚 Education

📋 Description

• Execute paid and organic social media campaigns to reach prospect and end user audiences. • Manage Google advertising to drive prospect and end-user traffic and conversions. • Develop and implement SEO and GEO initiatives to improve organic traffic, ranking and local presence. • Help build and implement email sequences and nurture workflows that support acquisition and engagement. • Track, analyze and report on website analytics, social media metrics and campaign performance; deliver insights and optimization recommendations. • Support conference participation: logistics (booths, swag, shipping), pre-event digital promotion, on-site support as needed, and post-event follow-up campaigns. • Continuously test, optimize and document digital campaigns to improve cost-per-lead, conversion rates and funnel velocity. • Help guide marketing budget and spend for advertising and brand awareness initiatives.

🎯 Requirements

• 3–5 years of hands-on digital marketing experience, ideally at a startup or growth stage company. • Proven experience with LinkedIn advertising, Google Ads, SEO and email marketing. • Strong analytical skills with experience pulling insights from Google Analytics, social dashboards and digital campaign data. • Experience managing marketing automation, tracking campaigns, and measuring lead-gen ROI. • Excellent communication skills and ability to work cross-functionally (with product, content, sales, customer success). • Highly organized, self-driven, able to juggle multiple campaigns and deadlines while maintaining attention to detail. • Excellent writing skills to support content creation, including email copy, social media, and web copy.

🏖️ Benefits

• Equity grant to share in Summer’s success • 100% employee-covered medical, dental, and vision insurance • 401(k) plan with 3% match, fully vested day one • Home office setup reimbursement • Monthly lunch credits • Direct contributions toward your student loans • Up to 11 paid holidays + flexible PTO • Paid leave for family, health, or personal needs • Annual in-person events including Summer Camp and Summer Wonderland • And more!