Creative Strategist

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October 21

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mindbodygreen.com

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Wellness • Education • eCommerce

mindbodygreen is a holistic health and wellness company offering a wide range of content related to integrative health, nutrition, fitness, and personal growth. The company provides resources such as articles, health coaching programs, and wellness products designed to support a healthier lifestyle from the inside out. Featuring insights from leading experts in functional medicine, nutrition, and wellness, mindbodygreen aims to empower individuals to improve their physical, mental, and emotional well-being. They offer education in health and wellness through online courses and certifications, as well as a marketplace for health and wellness supplements and products.

51 - 200 employees

Founded 2009

🧘 Wellness

📚 Education

🛍️ eCommerce

💰 Series B on 2017-04

📋 Description

• Lead creative strategy for paid ecommerce campaigns — particularly across Instagram and Facebook. • Concept, script, and brief ads (static, motion, UGC, influencer-led) that drive engagement and conversion. • Partner with designers, video editors, and other creatives to bring concepts to life. • Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand. • Analyze performance data to identify insights and inform new creative iterations. • Develop creative briefs and testing frameworks to ensure campaigns are optimized for performance and learning. • Stay on top of platform trends and wellness culture conversation to inspire fresh creative angles. • Manage multiple campaigns simultaneously, ensuring deadlines are met and creative remains on-brand and effective. • Collaborate cross-functionally with paid media, ecommerce, and product marketing teams to align creative with business goals.

🎯 Requirements

• 4–7+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness. • Proven experience creating ad campaigns for Instagram • Strong portfolio of ad creative that demonstrates the ability to blend storytelling, strategy, and conversion thinking. • Experience working with influencers/creators — from briefing and content collaboration to post-campaign evaluation. • A strong interest in health and wellness; experience with the supplements category is a major plus. • Analytical and creative balance — ability to interpret data and turn insights into actionable creative direction. • Strong organizational and communication skills with the ability to manage multiple stakeholders and timelines.

🏖️ Benefits

• Competitive compensation • Benefits • Wellness perks