Email Marketing Strategist

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🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

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Modern Campus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Debt Financing - Modern Campus on 2021-06

Consulting • Marketing • Healthcare

Modern Campus is a software company that builds and delivers cloud-based solutions for higher education institutions to attract, engage, enroll, and retain learners. Their product suite includes a content management system (CMS), student engagement and co-curricular management, scheduling and curriculum/catalog management, career planning tools, conversational text messaging, and continuing education/workforce development platforms, plus professional services and support. Modern Campus focuses on enabling a modern student experience for colleges and universities through SaaS products and services that streamline operations and improve outcomes.

📋 Description

• Manage end-to-end execution of integrated marketing campaigns from brief through launch, follow-up, and reporting • Coordinate execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints • Translate campaign strategy, audience, messaging, offers, and calls to action into coordinated execution • Coordinate with Creative, Content, Revenue Operations, Events, and other partners to deliver campaign inputs and assets on schedule • Maintain campaign calendars, project plans, deadlines, asset requirements, and documentation • Identify risks, missing inputs, and dependencies and drive them toward resolution • Conduct campaign QA covering messaging, links, forms, tracking, segmentation, and assets • Execute marketing webinars and virtual events, including platform setup, registration, communications, speaker coordination, rehearsals, technical preparation, live support, recording, and post-event follow-up • Coordinate presentation materials and webinar assets • Partner with Events on integrated campaigns supporting in-person events • Build, schedule, test, QA, and deploy campaign emails for prospect and customer audiences • Build and maintain campaign landing pages, forms, and supporting digital assets • Support nurture programs and automated campaign journeys • Partner with Revenue Operations on segmentation, tracking, lead routing, and data quality • Apply email deliverability, privacy, tracking, and campaign governance best practices • Monitor campaign performance and track registrations, attendance, engagement, conversions, and responses • Conduct A/B testing and develop performance recommendations • Document campaign learnings and improve future execution • Establish repeatable processes, templates, and workflows to improve campaign consistency and speed to market

🎯 Requirements

• 3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related discipline; SaaS experience strongly preferred • Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement • Strong project management and organizational skills with exceptional attention to detail • Experience managing webinars, virtual events, or similar digital marketing programs • Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms • Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or similar tools preferred • Ability to quickly learn new marketing technologies, platforms, and workflows • Strong written communication and cross-functional collaboration skills • Analytical mindset with the ability to understand campaign performance and identify opportunities for improvement • Ability to manage multiple campaigns and competing deadlines in a fast-paced environment