Director of Product Marketing

🕒 July 25

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Modern Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $74M Series D on 2021-02

Consulting • Marketing • Healthcare

Modern Health is a comprehensive mental health care platform that provides a global standard for equitable services worldwide. They offer a wide range of mental health support for employees, family care, and healthcare providers through self-guided tools and crisis care, aiming to boost productivity and prevent burnout. Modern Health partners with employers, consultants, and health plans to integrate mental health benefits into the workplace, addressing long-term needs, reducing absenteeism, enhancing operational efficiency, and improving well-being. Their evidence-based solutions cater to a wide array of mental health concerns, promoting personalization and accessibility to culturally centered care globally.

📋 Description

• Develop and defend Modern Health's POV on workplace mental health grounded in clinical evidence, employer buying trends, and competitive dynamics. • Translate the Adaptive Care Model, the 20-60-20 framework, and our care philosophy into a crisp, ownable story that breaks through market noise. • Partner with product leadership, clinical leadership, CCO, and executives to develop buyer-facing narratives that open doors in the market. • Serve as an internal ambassador and steward of positioning consistency ensuring Sales, CS, Marketing, and PR all speak from the same foundation. • Position us boldly in market centered around our differentiators. • Own the positioning brief development process across the full product and service portfolio. • Lead structured messaging development for both B2B (HR/Benefits buyers, consultants, brokers) and B2C (member-facing) audiences. • Drive competitive differentiation developing positioning angles that exploit competitor weaknesses while reinforcing Modern Health's distinct adaptive care approach. • Maintain and refresh messaging frameworks in response to market signals, competitive pressure, and roadmap changes. • Partner with Finance, Product, and GTM Leadership on pricing and packaging positioning, ensuring commercial models are communicated with clarity and conviction. • Lead GTM planning and rollout execution for new products, services, and pilots from discovery through promotion and onboarded client lifecycle. • Own the full launch lifecycle: Primer docs → Positioning Briefs → GTM Distribution Plans → internal launch coordination → external asset rollout. • Categorize and scope launches by level of PMM involvement (Light / Medium / High), ensuring appropriate resourcing and sequencing. • Coordinate with Product, Clinical, Ops, Legal/Compliance, and Revenue teams to align on timing, messaging approval, and stakeholder readiness before any launch goes live. • Drive "What's New at Modern Health" communications and webinar-style rollout moments with GTM audiences. • Own the creation and maintenance of sales-facing marketing assets: pitch decks, one-pagers, competitive battlecards, positioning cheat sheets, demo talk tracks, solution overviews, and RFP-ready content. • Develop segment-specific and vertical-specific positioning assets that give Sales the tools to run differentiated, informed conversations. • Build and maintain objection-handling frameworks grounded in actual win/loss and competitive intelligence. • Partner with the Solutions Hub and GTM Asset Library strategy to ensure materials are current, accessible, and adopted. • Lead positioning for Modern Health's solution tiers and packages • Define how we talk about "what's in the box" across buyer personas articulating trade-offs, upgrade paths, and bundle value clearly. • Collaborate cross-functionally with Product, Finance, and GTM Leadership to ensure packaging is commercially viable, compliantly positioned, and consistently communicated in market. • Drive naming, framing, and GTM readiness for new service categories and solution expansions. • Build strong working relationships with Product, Clinical, Sales, CM, and Communications as a respected strategic partner not just a service provider.

🎯 Requirements

• 8+ years of product marketing experience, with at least 3 years in a leadership role. • Proven track record owning positioning and messaging for a complex, multi-product B2B solution in health tech or HR benefits. • 3+ years experience working in Health Tech, Health Care, or HR Benefits environments. • A natural storyteller with strong POV: someone who can write a compelling positioning brief, defend a messaging decision in a room of skeptics, and cut through internal politics to drive clarity. • Deep fluency in GTM launch processes you've run the full lifecycle multiple times and can coach the company through it. • Experience developing sales-facing materials that actually get used and drive sales: battlecards, pitch decks, one-pagers, and frameworks that resonate with sophisticated buyers (consultants, HR leaders, CFOs). • Ability to distill complex clinical, technical, or data-driven content into buyer-relevant narratives without losing nuance. • Sharp competitive instincts you track the market, understand competitor positioning, and know how to use it. • Collaborative, direct, and structured communicator who can align stakeholders across Product, Sales, Care, and Executive leadership. • Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).

🏖️ Benefits

• Medical / Dental / Vision / Disability / Life Insurance • High Deductible Health Plan with Health Savings Account (HSA) option • Flexible Spending Account (FSA) • Access to coaches and therapists through Modern Health's platform • Generous Time Off • Company-wide Collective Pause Days • Parental Leave Policy • Family Forming Benefit through Carrot • Family Assistance Benefit through UrbanSitter • Professional Development Stipend • 401k • Financial Planning Benefit through Origin • Annual Wellness Stipend to use on items that promote your overall well being • New Hire Stipend to help cover work-from-home setup costs • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more • Monthly Cell Phone Reimbursement