Social Media Lead

October 30

🐻 Alaska – Remote

Although this job is listed in Alaska, this company may be open to hiring remote in other states.

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

+3 more states

🐻 Alaska – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote

💵 $75k - $90k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

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Montrose Environmental Group

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Environmental • Compliance • Energy

Montrose Environmental Group is a company focused on providing comprehensive environmental services and solutions to clients, including air quality monitoring, waste management, and environmental compliance. The group integrates innovative technology and skilled expertise to support businesses in navigating environmental challenges and regulatory requirements, ensuring sustainable practices in various industries.

1001 - 5000 employees

📋 Compliance

⚡ Energy

📋 Description

• In partnership with the Digital Marketing Director and SVP of Marketing & Communications, define the future Social Governance Policy and Social Media Strategy (including recommendations for our CEO, executives and SMEs) • Own, manage, and co-create social media content for Montrose’s social media channels (in alignment with our digital, brand and content thought leadership strategy) • Plan and execute social media and digital ad campaigns, ensuring alignment with all stakeholders and campaign goals • Empower our brand narrative by maintaining a consistent tone of voice • Lead the development of a social advocacy program to empower employees as brand ambassadors including an internal campaign that promotes ongoing training opportunities for employees and 1 to 1 LinkedIn profile audits. • Manage budget allocation and performance tracking for sponsored content and paid digital ad campaigns; negotiate contracts with external social partners as needed • Successfully sunset legacy social media channels as part of a strategic transition to a unified, all-inclusive platform approach—streamlining brand presence, improving engagement, and optimizing content delivery • Develop and maintain a social media calendar across social and advocacy platforms • Perform end-to-end tracking of social performance metrics: Weekly, monthly, and quarterly performance reports. Metrics: engagement rate, reach, impressions, CTR, conversions, leads generated, follower growth. Providing actionable insights and recommendations for optimization. • Leverage Salesforce Marketing Cloud to support campaign execution, audience segmentation, and reporting. • Collaborate with digital, creative, content and marketing teams to produce compelling visual and written content aligned with campaign goals and maintain consistent messaging, tone of voice and visual style. • Stay informed on platform trends, best-in-class B2B marketing practices, and cultural developments to maintain a cutting-edge social presence

🎯 Requirements

• 5+ years of experience in content creation, social media platform management, or digital marketing, with a portfolio that showcases strong storytelling across formats • Bachelor’s Degree in Marketing, Advertising, Communications or related field • Excellent writing abilities and platform-savvy voice, adaptable across social platforms and tools • Demonstrated expertise in planning, executing, and optimizing LinkedIn Advertising campaigns, including audience targeting, A/B testing, budget management, and performance analysis • Familiarity with Salesforce Marketing Cloud Account Engagement (aka Pardot), including and social advocacy tools (HootSuite, SproutSocial, or equivalent) • Excellent project management skills and familiarity with tools such as Asana, Monday.com, Wrike or other) • A self-starter mindset with the ability to move fast, make smart editorial decisions, and deliver high-quality content with minimal oversight • Comfortable experimenting with new tactics and tools to test and learn what drives performance with a data-driven mindset.

🏖️ Benefits

• Mentorship and professional development resources to advance your career • Entrepreneurial environment where you can learn, thrive and collaborate • Opportunities to engage and contribute in our Diversity, Fairness and Inclusion and Women Empowering Leadership employee resource groups • Competitive medical, dental, and vision insurance coverage • 401k with a competitive 4% employer match • Progressive vacation policies, holidays and paid parental leave benefits to ensure work/life balance • A financial assistance program that supports peers in need, known as the Montrose Foundation • Access to a student loan planning tool to optimize your student loan payoff plans and compare student loan rates with lenders.