Brand Manager – 18-Month Contract

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Moose Toys

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1985

👥 B2C

🛒 Retail

B2C • Retail

Moose Toys is a global toy company that designs, develops and sells a wide range of children's toys and entertainment products under numerous brands. Moose produces plush toys, action figures, collectible figures, playsets, interactive pet toys, games, and licensed character products (e. g. , Bluey, MrBeast Lab, Minions & Monsters, Little Live Pets, One Piece, Trolls). The company operates a direct-to-consumer shop, showcases MSRP pricing on many product SKUs, and highlights charitable efforts through the Moose Happy Kids Foundation. Moose emphasizes brand-driven consumer products and global retail distribution, with a focus on children's entertainment and play.

📋 Description

• Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives. • Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels. • Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan. • Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness. • Conduct post-campaign analysis and share key learnings and recommendations to improve future planning and performance. • Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision-making. • Contribute to annual business planning and long-term growth strategies through analysis, reporting, and recommendations. • Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement. • Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones. • Partner with Global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions. • Partner closely with Sales to support retail strategy development and contribute to customer sell-in through category storytelling and marketing support materials. • Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings. • Work cross-functionally with internal teams to support alignment and execution of shared business goals.

🎯 Requirements

• 5+ years of experience in brand management, marketing, or a related • University degree in Marketing, Business, or a related field • Experience in brand building, category support, and execution of integrated marketing campaigns • Strong analytical mindset with experience using data to support business performance, reporting, and marketing decision-making • Highly organized and self-motivated, with the ability to manage multiple priorities and deliver against timelines • Strong communication and relationship-building skills, with experience working across internal teams and external partners • Experience in consumer products or toys is an asset.

🏖️ Benefits

• 30-minute unpaid lunch break each day • reasonable additional hours due to multiple time-zones