Senior Brand Manager – Canada

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Logo of Moose Toys

Moose Toys

501 - 1000 employees

Founded 1985

👥 B2C

🛒 Retail

B2C • Retail

Moose Toys is a global toy company that designs, develops and sells a wide range of children's toys and entertainment products under numerous brands. Moose produces plush toys, action figures, collectible figures, playsets, interactive pet toys, games, and licensed character products (e. g. , Bluey, MrBeast Lab, Minions & Monsters, Little Live Pets, One Piece, Trolls). The company operates a direct-to-consumer shop, showcases MSRP pricing on many product SKUs, and highlights charitable efforts through the Moose Happy Kids Foundation. Moose emphasizes brand-driven consumer products and global retail distribution, with a focus on children's entertainment and play.

📋 Description

• Act as the commercial owner for an assigned portfolio within the Canadian market • Responsible for translating global brand strategy to Canada • Lead key business decisions and mentor marketing team members • Own brand plans including product line architecture and promotional investment • Develop and execute integrated marketing campaigns across product launches • Manage agency relationships • Monitor market conditions and consumer trends

🎯 Requirements

• Significant experience in brand management • University Degree in Marketing, Business, or related field • Proven expertise in brand building, category strategy, and integrated marketing campaign execution • Strong analytical and commercial acumen • Self-motivated and entrepreneurial • Strong communication and relationship-building skills • Experience in consumer products or toys is an asset

🏖️ Benefits

• Great Place to Work certification • Family-oriented culture • Commitment to sustainability • Diversity and inclusion initiatives • Support for employee well-being

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