Brand Manager – Canada, 18-Month Contract

🕒 July 9

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Moose Toys

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1985

👥 B2C

🛒 Retail

🏭 Manufacturing

B2C • Retail • Manufacturing

Moose Toys is a global toy company that designs, manufactures and markets children's toys and playsets under multiple consumer brands. Its portfolio (shown on its website) includes Bluey, Little Live Pets, MrBeast Lab, Heroes of Goo Jit Zu, ScruffaLuvs, Cookeez Makery and Moose Games, and it sells a wide range of physical toy products and playsets in retail markets (including European pricing on the site). The company also publishes product safety, recalls and environmental information and runs the Happy Kids Foundation.

📋 Description

• Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives. • Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels. • Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan. • Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness. • Conduct post-campaign analysis and share key learnings and recommendations to improve future planning and performance. • Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision-making. • Contribute to annual business planning and long-term growth strategies through analysis, reporting, and recommendations. • Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement. • Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones. • Partner with Global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions. • Partner closely with Sales to support retail strategy development and contribute to customer sell-in through category storytelling and marketing support materials. • Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings. • Work cross-functionally with internal teams to support alignment and execution of shared business goals.

🎯 Requirements

• 5+ years of experience in brand management, marketing, or a related • University degree in Marketing, Business, or a related field • Experience in brand building, category support, and execution of integrated marketing campaigns • Strong analytical mindset with experience using data to support business performance, reporting, and marketing decision-making • Highly organized and self-motivated, with the ability to manage multiple priorities and deliver against timelines • Strong communication and relationship-building skills, with experience working across internal teams and external partners • Experience in consumer products or toys is an asset.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities