
501 - 1000 employees
Founded 1985
👥 B2C
🛒 Retail
🏭 Manufacturing
B2C • Retail • Manufacturing
Moose Toys is a global toy company that designs, manufactures and markets children's toys and playsets under multiple consumer brands. Its portfolio (shown on its website) includes Bluey, Little Live Pets, MrBeast Lab, Heroes of Goo Jit Zu, ScruffaLuvs, Cookeez Makery and Moose Games, and it sells a wide range of physical toy products and playsets in retail markets (including European pricing on the site). The company also publishes product safety, recalls and environmental information and runs the Happy Kids Foundation.
🕒 July 9
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501 - 1000 employees
Founded 1985
👥 B2C
🛒 Retail
🏭 Manufacturing
B2C • Retail • Manufacturing
Moose Toys is a global toy company that designs, manufactures and markets children's toys and playsets under multiple consumer brands. Its portfolio (shown on its website) includes Bluey, Little Live Pets, MrBeast Lab, Heroes of Goo Jit Zu, ScruffaLuvs, Cookeez Makery and Moose Games, and it sells a wide range of physical toy products and playsets in retail markets (including European pricing on the site). The company also publishes product safety, recalls and environmental information and runs the Happy Kids Foundation.
• Act as the commercial owner for an assigned portfolio within the Canadian market • Accountable for business performance, strategic growth, and portfolio profitability • Influence cross-functional stakeholders and lead key business decisions • Mentor members of the broader marketing team • Own brand plans including product line architecture, retailer distribution strategy, and promotional investment to deliver commercial objectives • Lead the development and execution of integrated marketing campaigns across product launches • Manage agency relationships end-to-end: strategic direction, briefing, timelines, and performance • Monitor market conditions, competitive activity, and consumer trends to continuously refine brand positioning and campaign strategy • Conduct post-campaign analysis and translate learnings into clear recommendations • Own the financial performance of your portfolio – pricing, forecasting, budget management • Lead annual business planning and longer-term growth strategies • Manage external licensor relationships and represent Canadian market needs with global stakeholders • Partner closely with Sales to build best-in-class retail strategies
• Significant experience in brand management, including prior experience operating at a Senior Brand Manager or equivalent level • University Degree in Marketing, Business, or related field • Proven expertise in brand building, category strategy, and integrated marketing campaign execution • Strong analytical and commercial acumen, with experience leveraging data to drive business performance, pricing, and forecasting • Self-motivated and entrepreneurial, with the ability to operate independently while managing multiple priorities and timelines • Strong communication and relationship-building skills, with experience collaborating across local and global teams • Experience in consumer products or toys is an asset
• Great Place to Work certification • Emphasis on well-being • Commitment to sustainability • Diversity and inclusion initiatives
Apply Now🕒 April 14
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