Gifting & Direct Mail Program Manager

November 6

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Motive

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Transport • Artificial Intelligence • Enterprise

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

1001 - 5000 employees

🚗 Transport

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions. • Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities. • Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions. • Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline. • Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI. • Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards. • Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity. • Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency. • Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes.

🎯 Requirements

• 3+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies. • Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk. • Strong project management and organizational skills, with experience coordinating across time zones or global teams. • Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals. • Analytical mindset with experience tracking and communicating ROI and pipeline impact. • Creative thinker who enjoys blending strategic vision with hands-on execution. • Excellent written and verbal communication skills, with strong attention to detail and brand consistency.

🏖️ Benefits

• Health, pharmacy, optical and dental care benefits • Paid time off • Sick time off • Short term and long term disability coverage • Life insurance • 401k contribution