Vice President, Revenue Marketing

September 17

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Muck Rack

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Muck Rack’s Public Relations Management (PRM) platform enables thousands of organizations including Google, Knight Foundation, Pfizer, Golin, Zapier and Duolingo to build trust and tell their stories through earned media. Its media database curates hundreds of millions of data points to help PR teams find journalists, podcasters and content creators, generate coverage, monitor news and prove the value of their work. Journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

201 - 500 employees

💰 $180M Series A on 2022-09

📋 Description

• Lead integrated marketing programs across paid, owned, and earned channels to drive pipeline generation and revenue impact across self-service, mid-market, and enterprise segments • Oversee web and digital performance initiatives including CRO, UX, and marketing site updates; shape web strategy with focus on AI's impact on search and discovery • Develop lifecycle campaigns to increase product adoption, expand accounts, and reduce churn; partner with customer success for post-sale engagement • Design and execute ABM and field marketing programs; oversee marketing’s relationship with the SDR function to ensure funnel orchestration from lead to close • Own paid media strategy across channels—search, display, affiliate, retargeting, podcast, and emerging platforms; leverage SEO fundamentals • Mentor and manage a multidisciplinary marketing team including field, digital, customer, SDRs, and performance marketing • Define marketing KPIs and build dashboards tying activity to outcomes; ensure measurement frameworks and champion a test-and-learn mindset • Report directly to the CEO and provide strategic and hands-on leadership to scale a full-funnel marketing engine

🎯 Requirements

• 12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance • Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions • Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics; fluency with spreadsheets and marketing data • Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes • Experience overseeing lifecycle and customer marketing programs that drive product usage, expansion, and retention • A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing • Comfortable in high-growth environments where hands-on execution and strategic leadership coexist • A motivating people leader who can attract, develop, and retain top marketing talent • Analytical and performance-driven, with a deep curiosity for data and a strong bias toward measurable impact • Builder’s mindset - motivated by solving hard problems, modernizing systems, and creating structure where needed • Forward-thinking operator, fluent in emerging marketing trends (e.g., AI, PLG, search evolution) with a desire to experiment and evolve ahead of the curve • Hands-on leader - just as comfortable rolling up your sleeves as you are managing and mentoring a team • Clear and confident communicator who can translate marketing performance into business outcomes for stakeholders across sales, product, and finance • Collaborative and low-ego, thrives in cross-functional environments and values partnership over posturing • Resilient and adaptable, with a calm, resourceful approach to ambiguity, shifting priorities, and complex growth challenges

🏖️ Benefits

• Fully distributed team with a permanent remote setup • Home office stipend, phone and internet reimbursement, coworking membership • Virtual and in-person team bonding (lunches, events, competitions) • Competitive geo-neutral pay in the U.S. • Annual reviews to ensure equity and market alignment • Standardized bonus or commission structure • 401(k) with employer contributions • Equity opportunities • Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents • 100% premium coverage for individuals on high-deductible plans • 24/7 Virtual Care and Employee Assistance Program • Employer-funded HSA contributions and other pre-tax benefits • Quarterly wellness stipend and free Headspace subscription • 4+ weeks of PTO, plus paid sick and mental health days • 13 paid holidays with the option to swap for personal days • Up to 16 weeks of fully paid parental leave • Transparent pathways for internal mobility and promotion • Bi-annual performance reviews, team workshops, and leadership training • Unlimited access to Coursera and O’Reilly • 2 additional PTO days annually for learning and development • Commitment to equity and valuing diverse perspectives • Agile, founder-led company focused on collaboration and innovation • Trusted by 3,000+ companies worldwide