Lead Product Designer, Growth – Upper Funnel

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MURAL

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤖 Artificial Intelligence

🏢 Enterprise

⚡ Productivity

Artificial Intelligence • Enterprise • Productivity

MURAL is a secure, AI-powered visual work platform designed to enhance collaboration across teams and enterprises. It integrates with Microsoft 365 to offer an improved user experience, fostering innovation and teamwork through interactive whiteboards, mind maps, and a variety of templates. MURAL helps organizations break down silos, empower productivity, and enhance communication by creating a visual space for teams to connect, innovate, and solve problems efficiently.

📋 Description

• Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform. • Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value. • Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them. • Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science. • Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust. • Partner with engineers to ensure accurate, high-quality implementation of flows and components. • Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust. • Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking. • Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment. • Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension. • Partner with research, data science, and product to elevate experimentation quality across the organization. • Reframe problems at the funnel level helping teams understand where value is earned or lost and why. • Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities. • Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes. • Advocate for user trust as a growth asset, not an obstacle to conversion — and model how design holds that line. • Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration. • Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals. • Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences.

🎯 Requirements

• 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products. • Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning. • Experience designing in-product discovery, onboarding, sign-up, or activation flows. • Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature. • Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity. • Ability to design within systems, understanding how decisions cascade across surfaces and journeys. • Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics. • Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief. • Empathy for first-time users and sensitivity to trust, motivation, and cognitive load. • Strong communication skills that help cross-functional partners make smart, user-centered decisions. • 8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments. • A track record of leading growth, monetization, or conversion-focused design work — not just contributing to it. • Deep fluency in funnel thinking: you understand acquisition, activation, retention, and expansion as a connected system, not isolated moments. • Strong data instincts: you can read behavioral data, interpret experiment results, and use both to sharpen design decisions. • Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature. • Systems thinking: you understand how decisions cascade across surfaces, journeys, and user relationships over time. • Experience mentoring or leading other designers, even informally — you know how to raise the quality of work around you. • Strong communication skills that help cross-functional partners make smart, user-centered decisions. • Comfort operating in spaces where patterns don’t yet exist and playbooks need to be written. • Also great if you bring: • Experience with pricing architecture, packaging strategy, or monetization model design. • Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization. • Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration. • Background in organic acquisition or activation funnels at scale. • Familiarity with AI-assisted experiences or contextual intelligence in growth flows. • Experience working with data science teams on experimentation frameworks or causal inference. • History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops.

🏖️ Benefits

• Equal OpportunityWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.