Email Marketing Specialist

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MVR Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🛍️ eCommerce

👥 B2C

💄 Beauty

eCommerce • B2C • Beauty

MVR Digital is a full-service performance growth marketing agency that partners with direct-to-consumer and eCommerce brands. They specialize in paid media, creative strategy, email marketing, landing pages/CRO, and data & analytics (including attribution), helping beauty, fashion, wellness, and lifestyle companies scale through measurement-led, outcome-focused campaigns. Built for complexity, the agency emphasizes sustainable systems, high client retention, and data-driven creative to drive DTC growth from launch to scale.

📋 Description

• Build and launch automated flows and campaign emails inside Klaviyo and other esp's • Set up audiences, triggers, segmentation, and tracking with accuracy • Manage scheduling, QA, and testing for all email and SMS sends • Run A/B tests across subject lines, creative, timing, and messaging • Monitor key metrics including open rate, CTR, conversion rate, and revenue per send • Identify performance trends and recommend optimization opportunities • Support list management including segmentation, suppression, and deliverability best practices • Improve existing flows and automations based on data insights • Collaborate with creative and client teams to ensure content aligns with brand voice and campaign objectives • Partner with media buyers to support retention and LTV goals through coordinated lifecycle efforts • Maintain content calendars, testing plans, and performance notes • Update internal SOPs for setup, QA, and reporting to ensure consistency and quality • Communicate directly with clients on campaign status, performance, and recommendations • Contribute to lifecycle strategy recommendations including flow architecture, segmentation approach, and channel sequencing. • Ensure all email assets are approved, accurate, and consistent across devices • Support new client onboarding through template setup, automations, and tagging structures

🎯 Requirements

• 2-4 years of hands on experience in email and SMS marketing • Expert-level Klaviyo required; other esp platforms like Omnisend are a plus! • Strong understanding of audience segmentation, deliverability, and lifecycle best practices • Ability to analyze performance metrics and translate data into actionable insights • Detail oriented approach to QA, testing, and tracking • Experience collaborating with creative and strategy teams • Strong organizational skills, comfortable managing multiple timelines • Clear communication style and a proactive, solution oriented mindset • Bonus: experience with Shopify, ReCharge, GA4, or light HTML

🏖️ Benefits

• Competitive base salary based on experience • Flexible Friday's to support work/life balance • Remote first structure with flexible work environment • Paid time off and company holidays • Professional development budget for certifications or courses • Opportunity to work with high growth brands and innovative teams