Senior Brand Manager

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November 21

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Terramac

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eCommerce • Retail • B2C

Terramac is an online retail store that offers a variety of merchandise including clothing, accessories, and gifts. The company features products like hoodies, hats, and children's gifts, catering to a diverse customer base. With a focus on customer service, Terramac makes it easy for shoppers to locate the products they need and reach out for assistance.

11 - 50 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Support the Brand Director in developing and refining brand positioning, long-range plans, and annual growth strategies grounded in market dynamics and consumer behavior. • Manage portfolio strategy, including SKU optimization, whitespace assessment, and strategic prioritization of core and innovation initiatives. • Identify and size growth opportunities across channels, segments, and usage occasions to strengthen brand equity and drive incremental growth. • Collaborate closely with Sales and Category Management to optimize distribution, shelf presence, and promotional effectiveness. • Lead the end-to-end innovation process from ideation and consumer validation through commercialization and post-launch evaluation. • Own and maintain the innovation funnel, ensuring alignment with consumer needs, brand purpose, and business objectives. • Partner with R&D, Operations, and Sales to deliver product innovation that meets quality, margin, and timing goals. • Leverage syndicated data, market trends, and consumer research to uncover insights, measure performance, and inform strategic decision-making. • Champion consistent brand storytelling across touchpoints, ensuring alignment with brand standards and consumer expectations. • Drive initiatives that build brand trial, love, and loyalty, turning consumers into passionate advocates.

🎯 Requirements

• Bachelor's degree in business/marketing • Masters/ MBA with concentration in Marketing degree preferred • 8+ years of experience in brand management and product innovation within the Consumer-Packaged Goods (CPG) industry, with at least 3 years of people management • Proven experience in new product development, innovation pipeline management, and portfolio strategy • Strong P&L management and business acumen, with demonstrated success in driving brand growth and profitability • Deep understanding of consumer insights, segmentation, and brand positioning, translating data into actionable marketing and innovation strategies • Skilled in cross-functional leadership, collaborating effectively with R&D, Operations, Sales, Finance, and agency partners to deliver business results • Demonstrated ability to manage a diverse product portfolio, balance core business health with innovation and renovation initiatives • Proficient in leveraging syndicated data sources (IRI, Nielsen, Circana, etc.) and other analytics to inform decision-making • Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment.

🏖️ Benefits

• Competitive salary with bonus opportunities for various roles • 100% employer paid medical premiums for our associates and their families. • Free Mental Health, Financial Wellness, and Legal Counseling benefits • 401K with a company match • Company paid Life Insurance • Tuition reimbursement assistance • Continuous learning opportunities through various platforms and resources • A robust parental leave program • Care Relief Fund to help Associates in need. • Associate Assistance Program • Paid volunteer time