Director of Marketing

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September 10

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MyVA Support (MYVAS)

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B2B • HR Tech • SaaS

MyVA Support (MYVAS) is a company that specializes in connecting businesses with virtual professionals from around the globe. They offer a range of services that include hiring, onboarding, training, and managing payroll for virtual assistants across various fields such as administrative support, digital marketing, and medical assistance. MYVAS aims to streamline the outsourcing process, helping businesses save time and resources by providing skilled and compliant virtual staff tailored to their specific needs.

11 - 50 employees

🤝 B2B

👥 HR Tech

☁️ SaaS

📋 Description

• Manage the marketing team by overseeing workloads, providing direction, and ensuring accountability. • Review and approve all deliverables before submission to clients. • Balance team workloads and conduct regular performance check-ins. • Take executive decisions to reduce CEO involvement in day-to-day tasks. • Design and implement integrated marketing campaigns (SEO, social media, email, paid ads). • Oversee SEO content strategies, keyword planning, and monthly article production. • Select E-Blast topics and approve copy and design prior to deployment. • Supervise social media calendars to ensure alignment with client goals. • Identify emerging trends and profitable services (e.g., AI video, data-driven marketing). • Develop new service packages to increase agency revenue. • Monitor competitors and analyze market needs for upselling opportunities. • Conduct marketing-focused website audits to improve SEO, UI/UX, and conversions. • Ensure timely delivery of monthly client reports with actionable insights. • Optimize CRM tools for marketing operations and client follow-ups. • Delegate CRM-related tasks and ensure structured communication with clients. • Delegate administrative and operational tasks to the appropriate team members. • Streamline marketing workflows for improved turnaround and output. • Analyze marketing performance data and adjust campaigns based on results. • Ensure all assets (forms, phone numbers, tracking links) are tested before launch. • Collaborate with development, sales, and leadership to align goals and strategies. • Participate in business strategy meetings to drive marketing growth. • Mentor junior team members and promote professional growth. • Encourage continuous improvement and a forward-thinking approach within the department.

🎯 Requirements

• 7+ years of experience in marketing, with at least 3 years in a leadership role. • Proven ability to manage and grow a remote marketing team. • Expertise in digital marketing channels, including SEO, content, email, paid media, and social. • Strong understanding of CRM and automation tools (Zoho, HubSpot, etc.). • Experience leading multi-channel campaigns with clear KPIs and ROI tracking. • Excellent strategic thinking, analytical, and problem-solving skills. • Proficient in conducting website audits and interpreting performance metrics. • Strong verbal and written communication in English (C1 or higher). • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s or certifications are a plus).

🏖️ Benefits

• Work with a passionate, innovative, and high-performing team. • 100% remote work – collaborate from anywhere in LATAM. • Leadership position with opportunities to make strategic decisions and grow professionally. • Engage with exciting projects and clients across various industries. • Help shape the future of digital marketing and contribute to a fast-growing agency. • Weekends off