Director, Oncology Marketing – Pathology

Job not on LinkedIn

September 24

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $168.2k - $210.2k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Natera

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Biotechnology • Healthcare Insurance • Pharmaceuticals

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

1001 - 5000 employees

Founded 2004

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Take the reins of Altera™ Comprehensive Genomic Profiling (CGP) marketing strategy to drive awareness, engagement, and adoption across pathology and molecular diagnostics communities. • Lead the strategic and tactical marketing efforts for Natera’s tissue-based solutions. • Craft compelling campaigns and develop value propositions that engage pathologists and molecular pathologists across digital channels, sales materials, congresses, and beyond. • Partner with sales, medical, product, and UX teams to align on positioning, messaging, and user-centric approaches. • Identify and build relationships with key opinion leaders (KOLs) in pathology and genomics. • Track, analyze, and optimize marketing performance, closing the loop between market need and Natera's offerings. • Serve as a cross-functional thought leader representing Altera and Signatera in portfolio-level initiatives and presenting to executive leadership. • Perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree in life sciences is preferred. • 8-10 years of experience in diagnostics, biotech, or pharma marketing — with a focus in oncology, genomics, or advanced diagnostics. • Experience with comprehensive genomic profiling (CGP) is strongly preferred. • Willingness and ability to travel up to 25% (advisory boards, major congresses, field team meetings, and customer engagements). • Deep knowledge of the genomic profiling landscape and its clinical applications. • Ability to transform complex science into crystal-clear, market-ready messaging. • Excellent communicator and collaborator — capable of influencing across disciplines and levels. • Strategic thinker with operational horsepower — able to lead, execute, and adjust in a dynamic environment. • Comfortable leading external agencies, internal teams, and driving toward results. • A customer-first mindset that balances commercial goals with empathy and education.

🏖️ Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. • Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. • Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. • We also offer a generous employee referral program.