Direct Marketing Manager

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November 23

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Navient

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Finance • Education • Fintech

Navient is a company providing technology-enabled education finance and business processing solutions. They offer services such as student loan servicing and refinancing, education financing, scholarships, and various financial solutions aimed at simplifying financial lives and helping individuals save time and money. Navient's portfolio includes business processing solutions like customer care, transportation asset recovery, and payment processing. The company's efforts are focused on solving financial challenges with a commitment to social responsibility and a performance-driven culture.

5001 - 10000 employees

Founded 2014

💸 Finance

📚 Education

💳 Fintech

📋 Description

• Lead new customer acquisition through direct mail, owning the full strategy, execution, and performance of this channel. • Manage everything from targeting and creative development to testing, vendor relationships, and performance optimization. • Collaborate with marketing and data analysts to build prospect files and refine targeting methods. • Work with creative teams to design compliant solicitations and partner with credit bureaus for file procurement and list optimization. • Oversee lettershop operations, ensuring timelines and quality standards are met. • Manage all personalization, proofing, and creative approvals. • Forecast and plan new direct mail campaigns, including financial performance and cost/revenue projections. • Serve as the internal subject-matter expert for all things Direct Mail, educating marketing and leadership on channel best practices, testing strategies, and growth opportunities. • Partner with Analytics, Data Science, Risk, and Partnerships to develop targeting models and segmentation strategies that balance volume growth with credit quality. • Develop and test messaging frameworks, offer positioning, and creative layouts that resonate with student and parent audiences. • Partner with Brand and Compliance to ensure all solicitations meet regulatory and disclosure standards while maintaining brand integrity. • Drive continuous testing of creative variables (headlines, offers, formats, personalization) to maximize response and conversion rates. • Define audience segmentation and targeting strategies using demographic, credit bureau, and behavioral data. • Partner with Data and Analytics teams to source, score, and model prospect lists; design test cells and measurement frameworks. • Develop dashboards and KPI reporting to monitor campaign performance, cost efficiency, and downstream loan funding.

🎯 Requirements

• Bachelor’s Degree Business Administration, Analytics, Economics, or related. • 5+ years of experience in direct marketing, with at least 3 years in Direct Mail channel management. • Strong understanding of financial services marketing, particularly customer acquisition for private student loans. • Deep experience managing end-to-end mail production: list procurement, creative, printing, personalization, and delivery. • Strong analytical skills; proficient in Excel/Sheets and comfortable using SQL or Looker to analyze performance data. • Familiarity with credit bureau data (e.g., Experian, TransUnion) and regulatory requirements in consumer lending marketing. • Proven success designing and interpreting A/B and multivariate tests. • Excellent cross-functional communicator and self-starter capable of thriving as a solo channel owner in a fast-paced, high-accountability environment. • Expertise in implementing and maintaining rigorous quality assurance protocols to ensure data accuracy, content integrity and timely campaign delivery. • Ability to interpret campaign data, build forecasts, and identify insights that drive ROI improvement. • Proficient in Excel/Google Sheets and comfortable working with SQL, Looker, or similar data tools. • Comfortable using marketing automation systems, mail tracking tools, and campaign reporting platforms to manage workflow and measure success. • Exceptional organizational skills with the ability to manage multiple campaigns, vendors, and deadlines simultaneously. • Skilled at developing and evaluating direct response creative; able to translate data and insights into actionable creative strategy. • Excellent written and verbal communication skills, with the ability to clearly convey recommendations to executives and cross-functional partners. • Ability to work cross-functionally to collaborate across Marketing, Analytics, Data Science, Risk, and Compliance to align priorities and resolve issues efficiently. • Additional equivalent education above the required minimum may substitute for level of experience.

🏖️ Benefits

• EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity • Drug-free workplace