Senior Performance Marketing Analyst

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April 3

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Nebo Agency

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Marketing • Digital Services • B2B

Nebo Agency is a human-centered marketing agency that focuses on bringing humanity back to the digital age. Based in Atlanta, Georgia, Nebo works to understand the humans behind the data points, clicks, subscriptions, and downloads, aiming to use marketing as a force for good. Their services include analytics, research and strategy, branding and messaging, content marketing, search engine optimization, user experience design, and more. Nebo strongly values equality, curiosity, and community involvement, treating clients, employees, and even office dogs with respect and care.

51 - 200 employees

🤝 B2B

📋 Description

• Looking for a data-driven Senior Analyst to join our Intelligence team • Responsible for leading analysis, reporting, and processes related to marketing insights • Focus on improving Paid Media campaigns through ongoing optimization • Join paid and web data to create full-funnel customer analytics across channels • Develop new methods for analysis based on shifting media and technology landscapes • Create new reporting and dashboards, leveraging tools like SQL, R/Python, Tableau • Provide optimization recommendations and actionable insights to Paid Media teams

🎯 Requirements

• 5+ years of experience in paid media and marketing analytics • Experience with paid media technology, ad serving platforms, and marketing data systems • Expertise in reporting on media spend, efficiency, and optimization • Able to translate business objectives into measurable goals and KPIs • Strong communication, collaboration, and problem-solving abilities • Extensive experience with data visualization tools like Tableau • Expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.) • Experience with statistical methods such as regression and hypothesis testing • Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner • Basic understanding of programming languages such as JavaScript and SQL • Experience with experimental design and writing testing briefs • Comfortable leading reports calls with no assistance and presenting report findings directly to clients

🏖️ Benefits

• unlimited PTO • free attendance to local marketing events • hybrid in-office/remote work or fully remote work options