Newfold Digital
Web 3 • eCommerce • SaaS
Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.
1001 - 5000 employees
Founded 2021
🌐 Web 3
🛍️ eCommerce
☁️ SaaS
💰 Venture Round on 2021-01
Senior Director, Web and Cart Experience
Job not on LinkedIn
November 2
Newfold Digital
Web 3 • eCommerce • SaaS
Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.
1001 - 5000 employees
Founded 2021
🌐 Web 3
🛍️ eCommerce
☁️ SaaS
💰 Venture Round on 2021-01
📋 Description
• Own the Conversion Experience • Lead the strategy and execution of all web and cart experiences to drive new customer acquisition, MRR/AOV, and upsell • Oversee site structure, merchandising, and pricing presentation for clarity, relevance, and conversion • Continuously improve performance through experimentation, A/B and multivariate testing, and data-driven UX decisions • Optimize the checkout funnel — from product selection, inclusions, add-ons, and configuration to payment and confirmation • Reduce friction, drop-off, and abandonment through UX design, smart defaults, trust signals, and real-time validation • Collaborate with Finance, Marketing Operations and Analytics to ensure smooth transactions and accurate data tracking • Establish a conversion intelligence framework that connects behavioral analytics, UX research, and business KPIs
🎯 Requirements
• 10+ years in digital experience, growth, or conversion optimization roles; 5+ years in leadership • Proven success driving measurable conversion gains at scale (ideally in eCommerce, SaaS, or Hosting) • Strong understanding of UX/UI, analytics, and experimentation tools (GA4, Optimizely, VWO, Hotjar, etc.) • Experience leading cross-functional initiatives with design, engineering, and marketing • Analytical and creative — fluent in data yet passionate about great design • Familiarity with modern tech stacks, and expertise in funnel metrics, A/B testing, and customer journey mapping.
🏖️ Benefits
• Excellent Health Insurance options to fit you • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy
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