Growth Marketing Manager

September 24

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Newsela

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Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

201 - 500 employees

Founded 2013

💰 $100M Series D on 2021-02

📋 Description

• Orchestrate growth initiatives: act as the central driver for growth projects, guide campaign strategy, and ensure cohesive execution across paid media, SEO, and content. • Own the conversion funnel: continuously build, test, and improve the user journey from first visit to paid customer, including landing pages, sign-up flows, and onboarding sequences. • Leverage in-product messaging: own and implement parts of the in-product conversion process, create user guides, workflows, and targeted messages to guide users toward activation and payment. • Independently analyze and act on data: pull data from various sources, build and monitor performance dashboards, derive actionable insights, and propose the next set of tests and initiatives. • Collaborate cross-functionally with in-house channel specialists (PPC, SEO, content) and act as the catalyst turning strategy into coordinated action. • Drive hands-on optimization in a high-velocity testing environment and own project goals and results.

🎯 Requirements

• At least 3 years in a growth-focused role (PLG, SaaS, or B2C); must be able to show specific initiatives you drove and the exact metrics you moved. • Mastery in at least one or two key acquisition channels (e.g., Paid Search, Email Automation) and operational knowledge across other channels. • Direct, hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM) is essential; demonstrated understanding of pixel implementation and attribution models. • Experience collaborating with in-house channel specialists (PPC, SEO, content) and owning project strategy and execution. • Experience incorporating AI tools into marketing workflows to increase efficiency and drive creative insights. • Passion for continuous A/B testing and optimization in a high-velocity testing environment. • Proactive and resilient problem solver with a pattern of taking ownership and independently identifying and solving problems. • Innate ROI-driven thinking; comfortable discussing CAC, LTV, and ROI and prioritizing/killing initiatives based on opportunity cost. • Experience with in-product messaging and tools like Pendo is a major plus. • Preference for EdTech experience; a passion for improving education is a must.

🏖️ Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. • Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul. • Work From Home: We are a fully remote company; monthly tech stipend to support your WFH needs. • Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more. • 401(k) plan which includes a employer match to help you build long-term financial security. • Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st). • Annual learning and development allowance to attend external training sessions, classes, workshops, conferences, and educational materials. • Incentive stock options (total compensation includes incentive stock options and benefits).