Performance Marketing Executive

3 days ago

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Nexford University

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Education

Nexford University is a global, accredited online university focused on flexible, employer-aligned business and technology education. It offers fully online degree programs (MBA, MS, BBA, AAS), certificates, and short courses with pay-as-you-go tuition, AI-powered advisors, and career coaching designed to help learners gain in-demand skills and improved job outcomes. Nexford emphasizes practical, skills-based learning built with input from employers and serves learners worldwide.

51 - 200 employees

Founded 2017

📚 Education

📋 Description

• Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube • Support AI-driven campaigns like Meta ASC and Google PMax • Track CPL and performance by region, audience, funnel stage, and creative • Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot • Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest) • Help maintain and improve weekly, monthly, and quarterly reporting dashboards • Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments) • Provide structured testing recommendations across TOF, MOF, and BOF • Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic

🎯 Requirements

• 2–5 years of hands-on experience in performance marketing across multiple markets • Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads • Familiar with AI campaign types like ASC and PMax • Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred) • Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts) • Comfortable reporting CPL and conversion metrics to multiple stakeholders • Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola) • Bonus: experience targeting audiences in Africa, Asia, or the Middle East