Salesforce Marketing Cloud Lead – Architect

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March 7

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NextLink Group

WebsiteLinkedInAll Job Openings

Enterprise • B2B • Artificial Intelligence

NextLink Group is a global IT services and digital transformation company that delivers enterprise application, infrastructure, cloud, and business process outsourcing solutions to large organizations and government clients. The firm provides consulting, technology implementation (SAP, Oracle, Microsoft, Salesforce, ServiceNow, AWS), IT staff augmentation, and managed operations while leveraging data analytics, AI/ML, RPA, IoT and automation to modernize and secure clients' technology environments. NextLink serves Fortune 500 companies across industries and emphasizes combining human talent with advanced algorithms to drive digital transformation.

201 - 500 employees

Founded 1996

🏢 Enterprise

🤝 B2B

🤖 Artificial Intelligence

📋 Description

• Implement and optimize Salesforce Marketing Cloud for global marketing automation and customer engagement • Lead the design, development, and deployment of enterprise marketing automation solutions • Build scalable and integrated SFMC solutions that drive personalized customer journeys and measurable outcomes • Ensure integration with Salesforce CRM, external systems, and data platforms • Promote best practices across architecture, governance, and security • Define and implement data models, segmentation, and automation frameworks • Lead implementation of multi-channel campaigns across Email, SMS, Push, and Web • Develop AMPscript, SSJS, and SQL queries for dynamic campaign execution • Manage encryption, ETL, and compliance with GDPR/CCPA standards • Oversee integration processes using REST/SOAP APIs and Marketing Cloud Connect • Leverage Datorama for performance analytics and insights • Enforce coding standards, security policies, and governance within SFMC • Provide thought leadership on emerging MarTech trends and personalization strategies

🎯 Requirements

• Minimum 8 years of experience in Salesforce Marketing Cloud architecture and implementation • Proficiency in Journey Builder, Automation Studio, Audience Builder, and Content Builder • Strong experience in AMPscript, SSJS, SQL, and API integrations • Experience integrating SFMC with Salesforce Sales/Service Cloud and third-party tools • Advanced knowledge of customer segmentation, personalization, and marketing automation • Familiarity with GDPR, CCPA, and data encryption policies • Experience in working with Datorama, Interaction Studio, and Intelligence reporting tools • Capability to lead cross-functional teams and mentor technical contributors • Excellent problem-solving and communication skills • Salesforce Marketing Cloud certifications are mandatory

🏖️ Benefits

• project stability • advanced tooling (Datorama, Interaction Studio) • strong collaborative framework