Senior Marketing Manager – Go To Market

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October 22

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Novakid Inc

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Education • Ecommerce • B2C

Novakid Inc. is an online English school designed specifically for children aged 4 to 12. The platform offers interactive lessons centered around language immersion with native-speaking teachers, tailored to align with European educational standards. Featuring various age-appropriate programs, speaking groups, and engaging learning materials, Novakid emphasizes a fun learning environment to build confidence and fluency in English for young learners globally.

201 - 500 employees

Founded 2017

📚 Education

👥 B2C

📋 Description

• Own the marketing funnel in one region: manage and optimize the entire customer journey, from awareness to first purchase. • Deliverables include ads creatives, landing pages, social media, influencer scripts, etc. • Your first region will be LATAM. • Lead сross-functional execution in the region, orchestrating the efforts of specialized teams from Marketing to Product and Sales. • We expect that you have the capability to influence other teams using a data-driven, evidence-based approach. • Define and optimize marketing channels utilizing a mix of PPC, Influencer, SEO, SMM and PR. • Overcome operational hurdles, e.g. infrastructure or customer journey challenges. • Measure, report and optimize, taking full ownership of project or region launch, tracking key metrics against goals. • Ability to deliver MVP by building quick prototypes (via Lovable e.g) is a great advantage. • You should be comfortable conducting fake door tests.

🎯 Requirements

• Versatile marketer: you have a T-shaped skillset with broad experience across multiple marketing disciplines and deep expertise in at least one. • Business-minded: You always connect your work to business outcomes like revenue, growth, and market penetration. • Data-informed strategist: you are fluent in marketing analytics and use data to guide your decisions, but you also possess the strategic thinking to see the bigger picture. • Proactive owner: you take full ownership of your projects from idea to execution. • Excellent Collaborator: You align diverse teams - from Marketing to Product and external partners - around a common goal and mobilize them to action.

🏖️ Benefits

• 100% remote, flexible schedule. • A highly skilled successful team where your decisions have direct impact. • A culture of ownership, trust, and learning. • Unlimited paid time off. • Competitive compensation, bonuses, and stock options — we succeed together.