Senior Manager, Product Development – Marketing

3 days ago

Apply Now

Receive Emails with Similar Jobs

Nutrafol

WebsiteLinkedInAll Job Openings

Wellness • Beauty • eCommerce

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

51 - 200 employees

🧘 Wellness

💄 Beauty

🛍️ eCommerce

💰 $35M Series B on 2019-04

📋 Description

• Lead end-to-end product development, from concept through commercialization, ensuring alignment with cross functional partners. • Translate marketing trends, clinical research, and ingredient innovations into actionable product concepts or product improvements. • Maintain a strong understanding of the competitive landscape, consumer & market trends to identify product opportunities and risks. • Contribute to new product business cases and stage gate presentations, enabling projects to maintain momentum in accordance with financial goals. • Oversee multiple concurrent projects, ensuring all meet deadlines. • Partner with Education and Brand Marketing to develop compelling product and ingredient narratives that will engage intended audiences and excite customers. • Lead new product asset creation that communicates product efficacy and results including clinical before and afters, certification content, product testing content, etc. • Collect, analyze, interpret, and make recommendations from data to enable execution of projects on time, on strategy, & on budget, and develop go-to-market strategies and product marketing plans. • Collaborate with Medical Affairs to integrate clinical and scientific validation into marketing communications. • Work closely with Formulation to understand formulation science and how ingredients are contributing to product efficacy, in order to support product and ingredient story development. • Execute product development initiatives by collaborating with cross-functional teams to bring products to life, briefing Packaging, Creative, and Copy teams, on new product initiatives and explorations. • Lead the product certification strategy, analyzing market and consumer trends to share recommendations with stakeholders. • Support content creation for launch campaigns, influencer education, and retail partner presentations. • Lead collaboration with Regulatory Affairs to obtain new product certifications as brand differentiators. • Diligently proof all artwork and copy of all product packaging to align with consistency, regulatory requirements, grammar and marketing needs. • Establish new product FAQ’s by collaborating with key teams, to create scientifically accurate responses that are in the Nutrafol voice, and consumer friendly. • Collaborate with RA/QA to ensure compliance with dietary supplement regulations. • Partner closely with Packaging, Operations and Supply Chain to ensure manufacturability and scalability of product concepts. • Ensure all product marketing communications are compliant and truthful, working closely with RA/QA during product development and scale up. • Lead the day to day relationships and management with key vendors. • Foster a culture of curiosity, collaboration and accountability. • Represent the brand as a thought leader in the beauty-nutrition intersection, staying close to new product launches and consumer trends.

🎯 Requirements

• 8+ years of experience in product development & marketing within one or more of the following categories: supplements, OTC and/or cosmetics • Proven track record in successfully launching and managing new products • Strong, demonstrable experience in product marketing • Experience participating in or leading cross functional stage gate processes and meetings across the organization • Exceptional cross-functional collaboration across all disciplines • Ability to translate technical or complex information into accessible marketing language • Familiar with the nutraceutical haircare space and the competitive landscape • Strong communication skills and willingness to be fully hands-on • Able to work efficiently and cross functionally as a team player • Flexible and easily adapts to change • Organized and extremely detailed oriented • Must know how to develop structure/function claims and scientifically substantiate

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits