Digital Marketing Manager

Job not on LinkedIn

October 28

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Nylas

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API • SaaS • Productivity

Nylas is a developer-first platform that offers a unified API solution for building custom communication experiences seamlessly integrating email, calendar, and contact management. Its suite of APIs, including the Email API, Calendar API, Contacts API, and ExtractAI, simplify integration complexities, allowing developers to streamline workflows and enhance communication apps up to 40 times faster. Nylas serves various industries such as eCommerce, telehealth, real estate, and more, supporting scheduling automation, automated outreach, and intelligent data extraction. The platform is recognized for its reliability, secure integration, and significant time savings for engineering teams.

201 - 500 employees

Founded 2013

🔌 API

☁️ SaaS

⚡ Productivity

💰 $120M Series C on 2021-06

📋 Description

• Manage and optimize digital acquisition programs across paid channels (Google Ads, LinkedIn Ads, Reddit, etc), and unpaid channels (email, social, and website) to drive pipeline and awareness. • Track and report campaign performance, identify trends, and recommend optimization opportunities. • Manage HubSpot workflows, landing pages (WordPress), and lead nurturing automation to ensure smooth prospect journeys. • Maintain data quality, segmentation, and effective lead handoff processes between marketing and sales. • Engage authentically with our developer and partner community across social and technical channels (LinkedIn, X, Reddit, Nylas Forum). • Use AI-assisted monitoring tools such as AirOps to surface trending topics and identify opportunities for brand storytelling and thought leadership. • Partner with subject matter experts to craft credible, informed content and social responses that reflect Nylas’s voice. • Support the operational side of marketing, including campaign scheduling, budget tracking, and vendor coordination. • Collaborate with internal and external teams to ensure projects are delivered on time and aligned with broader GTM priorities. • Provide insights on process improvements and contribute to building scalable marketing systems.

🎯 Requirements

• 3-6 years of marketing experience (preferably in B2B, SaaS, or startup environments). • Hands-on experience with HubSpot, Wordpress, Ahrefs, Google Search Console, GA4 and digital marketing tools. • Strong analytical mindset and ability to translate performance data into actionable insights. • Excellent communication skills and ability to adapt to technical topics. • Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously. • Curiosity about AI, developer ecosystems, and emerging marketing technologies. • A proactive, collaborative approach with a passion for continuous learning.