Lifecycle Marketing Manager

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3 days ago

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Oceans

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Recruitment • HR Tech • B2B

Oceans is a company that provides highly skilled, global remote talent to businesses in various sectors such as operations, finance, marketing, and administration. They are focused on fixing the outdated reputation of outsourcing by offering experienced and motivated professionals—referred to as 'Divers'—who seamlessly integrate into companies, significantly contributing to their success. Oceans prides itself on ensuring strong matches between their clients and Divers through a meticulous selection process, offering continuous upskilling, high retention rates, and exceptional client support. They cater to startups, e-commerce businesses, small businesses, and solopreneurs, enabling them to scale efficiently with top-notch remote talent.

201 - 500 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Architect and maintain HubSpot workflows across every lifecycle stage • Build the end-to-end journey: lead → intro → intake → closed-won → onboarding • Implement reactivation systems for dormant accounts and design churn-prevention triggers • Own segmentation, lead scoring, tagging, and behavioral automation logic • Create high-performing nurture, onboarding, renewal, and win-back emails • Partner with Content (Anne) and PR/Comms (Kara) to refine tone and narrative • Produce consistent, client-facing lifecycle communication across channels • Map and optimize client journeys from first touch through 12+ months of retention • Build quarterly ROI narratives and automated impact reports • Identify friction points and develop content, tools, or messaging to resolve them • Track and report on retention, reactivation, email performance, and churn indicators • Test messaging, segmentation logic, send times, and journey flows • Partner with RevOps and Growth to ensure data hygiene, attribution accuracy, and CRM integrity • Work with Growth to align top-of-funnel messaging with lifecycle communication • Collaborate with Partnerships on partner onboarding flows and nurture campaigns • Partner with Content and Design to produce lifecycle-ready assets, templates, and narratives

🎯 Requirements

• 3–6 years in lifecycle marketing, CRM, marketing automation, or demand generation • Hands-on experience building workflows in HubSpot (or comparable tools) • Strong understanding of segmentation, lead scoring, retention, and lifecycle tactics • Ability to write action-driving emails and clear, structured messaging • Analytical mindset: comfortable with reporting, testing, iteration, and improvement • Bonus Skills • Background in B2B SaaS, marketplaces, staffing, or subscription models • Experience creating client ROI or impact communications • Basic familiarity with HTML email templates or formatting